Digital Marketing Manager
Company: Misti Herbal Remedies Pvt. Ltd.
Job Type: Full-time
Location: Rajkot, Gujarat
Work Mode: On-site
Experience: 3+ Years
Job Summary
We are looking for an experienced and result-oriented Digital Marketing Manager to develop and manage our company's digital marketing activities. The candidate will be responsible for increasing brand visibility, generating quality leads, managing digital campaigns, and improving online presence and customer engagement.
Key Responsibilities
- Develop and execute digital marketing strategies aligned with company business goals.
- Manage Google Ads, Meta Ads (Facebook & Instagram) and other paid campaigns.
- Plan and execute SEO, SEM, social media and content marketing activities.
- Manage and grow the company's social media presence.
- Create and manage monthly social media and content calendars.
- Monitor website traffic, leads, conversions and campaign performance.
- Conduct keyword research, competitor analysis and SEO optimization.
- Manage lead-generation campaigns and improve Cost Per Lead (CPL) and conversion rates.
- Coordinate with the design/content team for creatives, reels, posts, blogs and promotional campaigns.
- Track campaigns using Google Analytics/GA4, Google Search Console, Meta Ads Manager and Google Ads.
- Prepare regular digital marketing performance reports for management.
- Identify new digital marketing opportunities and stay updated with current trends.
- Manage digital marketing budgets and ensure effective ROI.
- Work closely with the sales team to improve lead quality and conversions.
Required Skills
- Strong knowledge of Google Ads & Meta Ads.
- Good understanding of SEO, SEM, social media marketing and lead generation.
- Knowledge of Google Analytics/GA4 and Google Search Console.
- Experience with keyword research and SEO tools.
- Strong analytical and problem-solving skills.
- Good content planning and communication skills.
- Ability to manage multiple campaigns and deadlines.
- Result-oriented and target-driven approach.
- Team management and coordination skills.
Qualification
- Bachelor's degree in Marketing, Digital Marketing, Business Administration or a related field.
- 3+ years of relevant experience in Digital Marketing.
- Experience in healthcare, pharma, herbal, FMCG or consumer-product marketing will be an advantage.
Key Performance Indicators (KPIs)
- Quality lead generation
- Cost Per Lead (CPL)
- Website traffic and organic growth
- Google/Meta Ads performance and ROI
- Social media reach and engagement
- Lead-to-customer conversion
- Overall digital brand growth
Salary
Salary: ₹25,000 – ₹50,000 per month, depending on experience, skills and interview performance.
Preferred Candidate
Candidates who have hands-on experience in Google Ads, Meta Ads, SEO, lead generation and social media management and can independently manage digital marketing activities are preferred.
Pay: ₹22,000.00 - ₹45,000.00 per month
Benefits:
- Internet reimbursement
- Paid sick time
- Provident Fund
Work Location: Hybrid remote in Rajkot, Gujarat
