Job Title: Performance & Brand Art Director
Location: Electronic City, Bangalore
Reporting to: Group Head, Design
(On-Site)
Team Size/Individual Contributor: Small creative team (2–4 designers)
About Scaler
Launched in 2019, Scaler is India’s leading tech education company that upskills working professionals and educates aspiring engineering students. Scaler’s industry-vetted curriculum addresses real-world challenges through two flagship online programs: Scaler and Scaler DSML.
To further redefine education, Scaler has launched:
- Scaler Neovarsity: An outcome-focused online Master's Programme
- Scaler School of Technology (SST): A 4-year residential UG program in Computer Science
- Scaler School of Business: An 18-month PGP in Management & Technology
Our parent firm, InterviewBit, has been featured in the Financial Times’ Asia-Pacific High Growth Companies 2021–2025. Scaler is backed by marquee global investors like Peak XV (formerly Sequoia India), Tiger Global, and Lightrock India.
About the Role
The Brand & Performance Art Director is responsible for elevating Scaler’s visual narrative across marketing, paid media, and brand-led campaigns. This role exists to translate business and consumer insights into powerful, high-performing creative outcomes. You will drive concept development, mentor designers, and craft visual stories that strengthen the brand and deliver measurable impact.
What you will do/Responsibilities
- Translate business, product, and marketing briefs into high-quality creative concepts and campaigns.
- Create and oversee visual outputs across static, motion, video, and digital ad formats.
- Collaborate with copywriters, marketing managers, and brand teams to build integrated campaigns.
- Mentor, guide, and review work of junior designers to maintain high creative standards.
- Develop and maintain a consistent visual language aligned with brand strategy.
- Adapt concepts to multiple digital distribution channels for performance marketing.
- Create audience-first storytelling that increases engagement, recall, and conversions.
- Maintain an organized repository of assets and promote design best practices within the team.
Growth Opportunities
This role can grow into Senior Art Director, Creative Lead, or Brand Creative Manager roles. You will have the opportunity to lead larger campaign mandates, co-own brand systems, and influence creative strategy across the organization.
Required Qualifications (Max 5-6)
- 3–5 years of experience in art direction, brand design, or performance design in a startup, creative agency, or digital-first environment.
- Strong mastery of visual design, illustration, motion graphics, and storytelling.
- Hands-on experience with Adobe Suite, Figma, animation tools, and AI-assisted creative workflows.
- Ability to think from consumer insight to creative execution with demonstrated portfolio impact.
- Experience mentoring designers and working cross-functionally in fast-paced environments.
- Strong attention to detail, process excellence, and ability to deliver high-quality output under tight timelines.
Application Process
Our hiring process is designed to evaluate creative thinking, craft excellence, and collaborative mindset while ensuring a smooth and transparent experience for every candidate. We aim to close the hiring process within 2 weeks.
Round 1 - Virtual Round with Group Head (Design)
Round 2 - Creative Assignment
Round 3 - Interview Round with Associate Creative Director(Design)
Round 4 - Final Interview Round with the Creative Director
Why Scaler
- Empowering Role: Work at the intersection of brand, community, and experience
- Inspiring Team: Built by leaders from Meta, Google, McKinsey & Amazon
- Culture of Meritocracy: High ownership, fast growth, and real impact
- Perks: Free food, health insurance, and a world-class office environment
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