Business Development Engineer – Industrial Automation
Location: Chennai, Tamil Nadu
Experience: 1–3 Years
Job Function: Business Development / Technical Sales
About the Role
We are looking for a Business Development Engineer to drive new business development for our industrial automation and electrical engineering solutions.
Key Responsibilities
- Generate new business opportunities through regular industrial and site visits across Chennai and nearby industrial areas.
- Identify prospective customers and understand their automation, electrical, instrumentation, and engineering requirements.
- Develop relationships with Maintenance, Electrical, Automation, Production, Engineering, Purchase, and Procurement teams.
- Generate leads and enquiries through:
Industrial visits, Cold calling, LinkedIn, Email marketing, Customer references, Networking and industry contacts, Promote and sell industrial automation and electrical solutions, including:
- PLC & HMI
- SCADA systems
- VFDs / Drives
- Control Panels
- MCC Panels
- Automation Solutions
- Machine Retrofit
- Electrical & Automation Services
- Commissioning & Site Services
- Understand customer requirements and coordinate with the technical team to develop appropriate solutions.
- Prepare and follow up on technical/commercial quotations.
- Maintain regular communication with prospects and customers and convert enquiries into purchase orders.
- Develop new customer accounts and expand business with existing customers.
- Prepare regular reports on customer visits, leads generated, enquiries, and sales opportunities.
- Achieve assigned monthly and annual sales targets.
- Monitor market trends, competitor activities, and new business opportunities in the industrial automation sector.
Candidate Requirements
- Diploma / B.E. / B.Tech in Electrical Engineering, Electronics & Communication Engineering, Electronics & Instrumentation, Mechatronics, Instrumentation or a related engineering discipline.
- 1–3 years of experience in industrial sales, technical sales, automation, electrical products, or business development.
- Basic knowledge of industrial automation products and systems.
- Excellent communication, presentation, negotiation, and follow-up skills.
- Willingness to travel regularly for industrial and customer visits.
- Target-oriented, proactive, energetic, and self-motivated.
- Ability to work independently as well as coordinate effectively with technical and internal teams.
- Valid driving licence is preferred.
Performance & Rewards
- Performance-based incentives for achieving assigned sales targets.
- Additional rewards and incentives for exceeding monthly/annual targets.
- Career growth opportunities based on individual performance and business contribution.
- Opportunity to develop expertise in industrial automation, technical sales, and business development.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
