Job Description: Performance Marketing Specialist (2–4 Years Experience)
Location: Ahmedabad (Candidates based in Ahmedabad only)
Employment Type: Full-time
About the Role
We are looking for a data-driven and result-oriented Performance Marketing Specialist with 3+ years of hands-on experience in managing paid campaigns. The ideal candidate should have strong expertise in Google Ads, Meta Ads, and performance tracking tools, with proven experience in handling B2B campaigns.
Key Responsibilities
- Plan, execute, and optimize campaigns across Google Ads and Meta Ads
- Build and scale B2B lead generation campaigns
- Conduct keyword research using Keyword Planner
- Set up and manage tracking via Google Analytics and Google Tag Manager
- Monitor and optimize campaigns for CPL, CPA, and ROAS
- Perform A/B testing on creatives, copies, and landing pages
- Analyze performance data and generate actionable insights
- Manage budgets and scale high-performing campaigns
Required Skills & Qualifications
- 2–4 years of experience in performance marketing
- Hands-on expertise in Google Ads, Meta Ads, Google Analytics, Tag Manager, Keyword Planner
- Experience with B2B campaigns is mandatory
- Strong analytical and problem-solving skills
- Ability to interpret data and optimize campaigns independently
- Good communication and reporting skills
Preferred Qualifications
- Experience in scaling campaigns
- Understanding of conversion tracking and attribution models
- Relevant certifications (Google Ads/Analytics) Evaluation Criteria
- Past campaign performance (CPL, CPA, ROAS)
- Case studies demonstrating campaign scaling
Practical test: campaign setup and optimization strategy Important Note This role is open only to Ahmedabad-based candidates or those willing to relocate immediately.
Pay: ₹30,767.24 - ₹60,398.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Paid time off
Experience:
- PPC Campaign Management: 3 years (Required)
Language:
Work Location: In person
