Job Description: Social Media Manager
Company: HNN 24X7 – National News Channel
Location: Noida, Uttar Pradesh
Job Type: Full-Time
Department: Digital & Social Media
Experience: 2–5 Years
About HNN 24X7
HNN 24X7 is an established National News Channel with over 11 years of continuous presence in the Indian news and media industry. The channel covers news and issues related to public interest, governance, politics, development, education, tourism, culture, environment and social concerns.
As we continue to strengthen and expand our digital presence, we are looking for an experienced and dynamic Social Media Manager to lead and manage the channel's social media platforms and build a strong digital audience.
Job Summary
The Social Media Manager will be responsible for planning, managing and executing HNN 24X7's social media strategy across platforms such as Instagram, Facebook, YouTube, X (Twitter), LinkedIn and other relevant digital platforms.
The candidate will work closely with the newsroom, reporters, anchors, video editors and editorial team to ensure that breaking news, important stories and television content are effectively converted into engaging digital content.
Key Responsibilities
- Manage the day-to-day social media operations of HNN 24X7.
- Develop and execute social media strategies to increase reach, engagement, followers and video views.
- Identify breaking news, trending topics and viral stories suitable for digital audiences.
- Coordinate with the newsroom to ensure fast and timely publication of news content.
- Create and manage Reels, YouTube Shorts, posts, stories, carousels, thumbnails and other digital formats.
- Write engaging and impactful headlines, captions, hooks and post descriptions.
- Monitor social media trends, algorithms, hashtags and competitor activity.
- Maintain consistency in branding, presentation, tone and editorial standards across platforms.
- Monitor analytics and prepare regular reports on social media performance.
- Develop innovative ideas and campaigns to strengthen the digital identity and visibility of HNN 24X7.
- Ensure accuracy and responsible presentation of news across all social media platforms.
- Work efficiently under tight deadlines, particularly during breaking news and major events.
Required Experience & Skills
- 2–5 years of professional experience in social media management.
- Prior experience with a TV news channel, digital news organisation, media house or publication will be highly preferred.
- Strong understanding of Instagram, Facebook, YouTube, X and LinkedIn.
- Hands-on experience in managing Reels, Shorts and short-form video content.
- Strong understanding of social media algorithms, trends and audience engagement.
- Excellent Hindi and English writing skills.
- Ability to write strong news headlines, captions and engaging social media copy.
- Good understanding of current affairs, news and trending topics.
- Ability to work in a fast-paced newsroom environment and meet deadlines.
- Knowledge of Canva, Photoshop or basic graphic/video editing tools will be an advantage.
- Familiarity with Meta Business Suite, YouTube Studio and social media analytics tools will be preferred.
Educational Qualification
- Graduate in Mass Communication, Journalism, Digital Media, Marketing, Advertising, Public Relations or any related field.
- Candidates with relevant professional experience and a strong social media portfolio may also be considered.
Preferred Candidate
Candidates who have independently handled the social media accounts of a news channel or media organisation and can demonstrate measurable growth in reach, engagement, followers or video views will be given preference.
The ideal candidate should be creative, proactive, news-oriented, quick to respond to breaking developments and capable of converting news content into engaging digital stories.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
