Company: Aplify® & Aashritha Charitable Trust
Salary: ₹20,000 – ₹25,000/month
Job Type: Full-time | Remote | 6 Days Working
About the Role
We are looking for a highly motivated and creative Digital Marketing Specialist to take complete ownership of end-to-end digital marketing activities for our fast-growing startup ecosystem.
Majority of the work will be focused on Aplify®, a rapidly growing Indian classifieds & community platform with features like auctions, carpool, jobs, real estate, business listings, etc., along with selected campaigns for NGO initiatives under Aashritha Charitable Trust.
This role is ideal for someone who enjoys working in a startup environment, thinks out of the box, stays updated with latest marketing trends, and can independently drive organic growth and brand visibility.
Key Responsibilities
- Plan and execute end-to-end digital marketing strategies
- Handle SEO, SMO, SMM, ASO & AI-driven SEO initiatives
- Perform keyword research, competitor analysis & market research
- Drive organic traffic growth across app, web & social platforms
- Create and optimize landing pages & marketing funnels
- Manage and grow social media presence across platforms
- Create engaging content including captions, creatives & campaign ideas
- Handle basic graphic designing and visual content creation
- Monitor analytics, prepare reports & track campaign performance
- Improve app visibility and rankings on Play Store/App Store
- Stay updated with latest SEO algorithms, AI search trends & digital tools
Required Skills
- Strong hands-on experience in Digital Marketing
- Good knowledge of latest SEO techniques & tools
- Experience with Google Analytics, Search Console, Meta Ads, ASO tools, AI tools, etc.
- Understanding of content marketing and organic growth strategies
- Basic graphic designing & content creation skills
- Ability to work independently and take ownership
- Creative mindset with strong problem-solving abilities
- Startup mindset with willingness to experiment and innovate
Preferred
- Experience working with startups/apps/platform-based businesses
- Knowledge of app marketing & local SEO
- Familiarity with AI-powered marketing workflows and automation tools
Work Allocation
- Majority focus on Aplify® activities (Mon, Wed, Fri & Sat)
- Remaining work on NGO/social impact campaigns
We are looking for someone who can grow with the company and become a long-term core part of our digital growth journey.
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
Application Question(s):
- Briefly explain one SEO project where you improved organic traffic/rankings. What strategy did you use and what was the result?
- Which SEO, ASO, analytics, and AI marketing tools have you practically worked on?
- How would you increase organic installs and traffic for a startup classifieds/mobile app with limited ad budget?
- Have you independently handled end-to-end digital marketing (SEO, SMM, content, reporting, strategy, etc.)? Briefly explain.
- How do you stay updated with latest Google algorithm updates, AI SEO trends, and digital marketing strategies?
- Share links of any websites/apps/social media pages/projects you have worked on.
Experience:
- Digital marketing: 3 years (Required)
Work Location: Remote
