We’re looking for a strategic, detail-oriented Copywriter with hands-on experience across Real Estate, Fintech, EdTech, and Architecture & Interior brands. The ideal candidate understands how to balance brand storytelling with performance-driven copy, and can adapt tone seamlessly across platforms, audiences, and industries. You should be comfortable writing for ads, landing pages, websites, social media, and sales funnels, with a strong understanding of user intent and conversion psychology.
Key Responsibilities
1. Brand & Marketing Copy
- Create compelling copy for:
- Websites & landing pages
- Social media posts & carousels
- Emailers, WhatsApp campaigns & SMS
- Brochures, pitch decks & brand collateral
- Translate complex offerings into clear, engaging, and benefit-driven messaging
2. Performance & Ad Copy
- Write high-converting copy for:
- Meta Ads (Primary text, headlines, CTAs)
- Craft hooks, angles, and variants for A/B testing
- Align copy with funnel stages: awareness, consideration, conversion
3. Industry-Specific Content
- Real Estate: Project positioning, amenities, lifestyle narratives, investment-focused messaging
- Fintech: Trust-led, compliance-aware, clarity-first communication
- EdTech: Outcome-driven, aspirational yet credible storytelling
- Interiors & Architecture: Design-led, experiential, and premium-toned copy
4. SEO & Website Content
- Write SEO-optimized content with:
- Clear keyword intent
- Structured headings
- Natural readability
- Collaborate with SEO and performance teams for content alignment
5. Collaboration & Execution
- Work closely with designers, performance marketers, and account managers
- Understand briefs, ask the right questions, and deliver on timelines
- Iterate copy based on performance data and feedback
Good to Have (Bonus Skills)
- Experience in a digital marketing or creative agency
- Understanding of CRM, WhatsApp marketing, or automation flows
- Ability to write short-form video scripts or reels
- Familiarity with AI-assisted writing tools (without sounding robotic)
What We Value
- Clear thinking over fancy words
- Strategy-first writing
- Accountability for output and impact
- Willingness to learn and adapt across industries
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
