Job Title: Business Head – Demand Side Partnerships & Market Expansion
Experience: 10–12 Years (with 5+ years in Digital / App Partnerships)
Location: Gurgaon / Delhi NCR
Reporting To: Senior Leadership / Founders
Product: Pubmaxx - Revenue Optimization Platform
Role Overview:
We are looking for a senior business leader to drive and scale demand-side partnerships for Pubmaxx, with a focused mandate on revenue growth and market expansion beyond India.
This role is demand-led, not supply-side or product-owned. The individual will work closely with Product, Programmatic, and DSP teams to ensure demand strategy is aligned with platform capabilities and publisher performance.
The role is responsible for identifying 2 scalable international markets (outside India) that can together contribute ~50% of overall revenue, and for defining category-level demand strategies for app publishers.
The team already has a strong background in publisher & monetization ecosystem that can help expedite the success curve.
Key Responsibilities
1. Demand-Side Partnerships (Primary Ownership)
Own and scale demand-side relationships across:
-
Global ad networks
-
DSP-aligned monetization partners
-
Platform-led demand ecosystems
-
Drive commercial and performance outcomes from demand partnerships
-
Act as the primary business interface for demand partners within Pubmaxx
2. Market Expansion & Revenue Diversification
Identify and evaluate 2 international markets with strong demand-side maturity and scalability
Build market entry strategies covering:
-
Demand availability & quality
-
Commercial viability
-
Regulatory and monetization nuances
-
Drive execution toward ~50% revenue contribution from non-India markets over time
3. App Category & Demand Strategy
-
Identify high-potential app categories for demand monetization
-
Define category-specific demand strategies (formats, pricing, partner mix)
-
Work with internal teams to prioritize demand efforts for maximum ROI
4. Market & Competitive Intelligence
Track and analyze:
-
Demand-side trends
-
Global AdTech & app monetization shifts
-
Competitive platforms and positioning
Share insights with:
-
Product teams (roadmap inputs)
-
DSP & programmatic teams (optimization alignment)
-
Leadership (strategic planning)
5. Cross-Functional Collaboration (Non-Ownership)
Work closely with:
-
Product teams to align demand capabilities with platform roadmap
-
DSP & Programmatic teams to ensure demand performance translates into yield
-
Act as a strategic collaborator, not a product or supply owner
6. Publisher Acquisition & Growth
-
Own and drive the strategy for acquiring and onboarding mid-to-large mobile app publishers
-
Build, manage, and scale a strong supply-side network across mobile app publishers
-
Lead end-to-end sales cycles including outreach, pitching, negotiation, onboarding, and long-term relationship management
-
Work closely with publishers to understand their monetization goals and position our solution as a long-term revenue partner
7. Monetization & Performance
-
Ensure publishers achieve incremental ad revenue, yield optimization, and monetization KPIs
-
Track and own key business metrics such as publisher acquisition targets, revenue growth, retention, and ARPU uplift
-
Collaborate with product, ad operations, and analytics teams to ensure smooth onboarding and performance optimization
8. Leadership & Team Management
-
Build, mentor, and lead a Business Development / Sales team focused on publisher growth
-
Define sales processes, playbooks, targets, and performance metrics for the team
-
Foster a high-performance, data-driven, and execution-focused sales culture
9. Strategy & Stakeholder Management
-
Act as a senior commercial voice for the company in the AdTech ecosystem
-
Provide market insights, competitive intelligence, and feedback to the leadership and other teams
What Success Looks Like:
-
Strong, scalable demand partnerships driving sustained revenue growth
-
Clear international expansion roadmap with active revenue contribution
-
Repeatable demand playbooks across priority app categories
-
Pubmaxx positioned as a preferred demand partner for publishers
Ideal Candidate Profile:
-
10–12 years of experience in digital / app monetization / partnerships
-
5+ years of hands-on experience in demand-side or ecosystem partnerships
Deep understanding of:
-
App monetization & demand dynamics
-
Programmatic ecosystems (without owning supply)
-
Experience working across multiple global markets
-
Strong commercial and relationship-building skills
-
Strategic thinker with execution discipline
Why This Role Is Compelling:
-
Ownership of global demand growth & expansion strategy
-
Clear focus on demand economics, not supply operations
-
High visibility and impact on revenue diversification
-
Work closely with senior leadership and platform builders
-
Strong growth path as Pubmaxx scales internationally.
