*Role Overview*
We are seeking a creative and research-driven Brand & Content Strategist to develop impactful brand narratives, strengthen brand identity, and create engaging content strategies across digital platforms. The ideal candidate will combine market insights, visual creativity, storytelling skills, and AI-powered tools to build compelling brand experiences.
*Key Responsibilities*
1) Conduct market research to identify industry trends, customer insights, competitor positioning, and emerging opportunities.
2) Translate research findings into actionable brand, content, and marketing strategies.
3) Develop and maintain a consistent brand identity across digital and offline communication channels.
4) Create engaging visual stories and brand narratives that connect with target audiences.
5) Plan, develop, and execute content strategies aligned with business objectives and brand goals.
6) Manage social media content calendars, campaigns, and audience engagement initiatives.
7) Craft brand messaging, taglines, campaigns, and storytelling frameworks that enhance brand perception.
8) Develop creative presentations, pitch decks, and marketing proposals for internal and external stakeholders.
9) Collaborate with design, marketing, and business teams to create cohesive brand communication.
10) Use creative design tools to support visual content creation and brand assets.
Leverage AI tools to improve ideation, content creation, research, and creative workflows.
*Required Skills & Qualifications*
# Strong understanding of market research methodologies, consumer behavior, and brand positioning.
# Ability to transform insights into creative concepts and marketing strategies.
# Excellent visual storytelling and communication skills.
# Experience managing social media platforms and content planning.
# Knowledge of brand identity development and brand-building principles.
# Strong copywriting and brand storytelling abilities.
# Experience creating professional presentations and pitch materials.
# Working knowledge of Adobe Photoshop and Adobe Illustrator.
Familiarity with AI-powered creative and productivity tools including:
ChatGPT
Canva AI
Adobe Firefly
Midjourney AI
*Preferred Attributes*
# Creative thinker with a strategic mindset.
# Strong attention to detail and aesthetic sense.
# Ability to balance creativity with data-driven decision-making.
# Adaptability to new digital tools and emerging trends.
# Strong collaboration and project management skills.
*Ideal Candidate Profile*
A creative professional who understands how research, storytelling, design, and technology come together to build memorable brands and meaningful customer experiences.
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
- Health insurance
- Paid sick time
- Provident Fund
- Work from home
Work Location: In person
