We are looking for a Social Media Strategist to plan, execute, and optimize social media campaigns across platforms. The role focuses on brand visibility, audience engagement, and measurable business impact.
- Develop platform-wise social media strategies and content plans.
- Plan and execute content calendars across platforms (Instagram, Facebook, LinkedIn, X).
- Track and analyze campaign performance metrics and optimize campaigns.
- Monitor trends, competitor activities, and audience behavior.
- Manage social media advertisements and budget allocation.
- Coordinate with design, content, and marketing teams.
- Identify trends, opportunities, and competitor insights.
- Manage community engagement and brand voice.
- 2–4 years in social media or digital marketing.
- Strong knowledge of Meta, LinkedIn, Instagram, Twitter, YouTube.
- Experience with analytics tools and paid campaigns.
- Excellent storytelling and communication skills.
- Expertise in social media tools (Hootsuite, Meta Suite, Buffer).
- Strong knowledge of algorithms and content marketing.
- Trend research and branding understanding.
- Bachelor’s degree in Digital Marketing, Communications, or related field.
- Certifications in Social Media Marketing, Google Digital Marketing, Meta Blueprint are a plus.
- Candidates with strong portfolio experience are desirable.
