Initiated in the year 2003 with a definitive vision, our parent brand GaneshaSpeaks.com is a pioneer in more than one ways. Back then, E-commerce space was yet in its infancy, and the examples to follow were far and few.
Our company has gone from strength to strength in ‘over a decade of its existence’ its drive,ambition and passion for success and innovation. The cornerstones of fortitude and experimentation have allowed the organisation to expand not only vertically but also horizontally. And today, the organisation boasts of its very own IT, Marketing, Content and Publication divisions. With a strong team of dedicated, well qualified professionals and erudite astrologers, the organisation provides its employees with a powerful learning environment and innumerable growth opportunities.
The core values of the organisation rest on the firm belief that each human being is gifted with some unique qualities, which can come to fore given a conducive, fostering culture. That is why, each employee at GaneshaSpeaks is respected for his/ her personal as well as professional qualities. The dynamic organisation also provides ample opportunities for cross-functional growth and expansion, as employees are constantly encouraged and required to brainstorm, put forth their suggestions, bring practical changes and work in tandem with various functions.
The company firmly believes in the adage that ‘all work and no play makes Jack a dull boy’. And, that is why the Organisation Culture Committee at GS ensures that there’s never a dull moment. The entire organisation works as one big family, and celebrates various festivals together. Annual picnics, events, myriad celebrations, team activities, competitions and a flexible, friendly working environment together create endless opportunities for personal growth and work-place satisfaction for our human resource pool.
Profile Objective :-
- Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, including the real- time implementation of content strategies.
- Establishing work flow for requesting, creating, editing, publishing, and retiring content to implement appropriate CMS (Content Management System).
Key Accountabilities:– Ensure that the content is of highest quality. – Complete understanding of the website needs and writing the content accordingly
Job Description:-
- Understanding the business and target audience, so as to keep the content in tune with the organizational vision and mission
- Creating/ conceptualizing fresh content and content ideas
- Writing interesting and original articles on various aspects related to Astrology
- Understanding website’s technical front-end for uploading content, and interacting with it, as and when required
Quality Control – for English and Hindi content.
- Maintaining track of content published on website, feeds etc.
- Measuring and tracking digital media performance of the published content
- Ensuring quality and updating of general-flow and teaser content on website; creating this content, when needed
- Editing copy – English and Hindi
- Translation of content from Hindi and Gujarati to English
- Annual Book/ Other Books’ related process – planning, writing, editing, liaising with freelancers and other departments,
promo-content, managing
- Liaising with external agencies, including partner websites and PR firm/s for press releases, content integration,
- Intra-organizational Liaising – with other key departments for creating, conceptualizing and finalising processes, interface, design.
- Collaborating in team members’ hiring/ appraisal process, when required
- Active involvement in any/ all content generation/ curating process in the organization – may or may not be directly
related to the website.
- Generating emails/ mailers/ promotional content, as specified.
- Creating or updating SEO content for all new articles and pages.
- Keeping oneself updated of the new trends related to the subject as well as the digital media.
- Regular research and reading for updating the content and features.
- Creating new articles, blogs, reports, features for our web-properties.
- Interact with other departments and staff members for maintenance and development of content materials and its Quality for the portal and content partners.
- Proofread, rewrite original content, reformat content for various delivery platforms, for e.g. for
Website, IVR, SMS, Mobile Site, Voice Portal, etc.
- Posting of content in a timely and quality assured manner OR work in tandem with the responsible team/s for the same.
- Updating, maintaining and managing the Social Media presence of our web-properties ,Create new articles, blogs, reports, features, etc. that enhance the quality of content on Web site.
- Supervising writers, editors, be an arbiter of best practices in grammar, messaging, writing, and style.
- Developing marketing content for collateral, website, blogs, article, & promotional material such as brochures, newsletters, display advertisements, banners etc.
Candidate Profile:-
- Should have experience of writing content in IT/ITES/BPO/KPO Industries.
- Writing skills: Experience of writing and editing with an ability to work across different genres of writing. The candidate should have excellent command over grammar & punctuation ,Creative writing skills and the ability to play with words.
- Communication skills: Excellent command over the English language, both written and verbal.
- Client Relations: Exceptional listening skills. Should be able to interact with the Client base and translate their ideas into effective design.
- The ability to lead and inspire large teams of creative personnel and content creators to achieve
company’s stated goals.
- Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
- Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
- Knowledge of Keywords insertion & placement, sequencing, keyword density etc.
- Ability to research the internet and gather reliable data and information to use in content writing.
- Ability to research, conceptualize and writing unique content. Should ensure quality, consistency and accuracy of content & strong vocabulary
- Knowledge of writing articles, blog posts, press releases, descriptions, page titles etc. for digital media.
Qualifications & Experience :-
– Graduates/ Post Graduates (preferably – English Language/ Literature OR Communications/ Journalism) with excellent command over writing, editing and creative expression.
– 5 to 7years experience in writing and editing. Candidates with a similar role profile will be preferred.
– Good Knowledge of MS Office suite
