JD – Digital Marketing Specialist
About Unistring Tech Solutions:
Unistring Tech Solutions is a defense technology company focused on Electronic Warfare (EW), Counter-UAS, RADAR, RF systems, and advanced defense solutions.Founded by experienced defense scientists and industry experts, UTS develops innovative indigenous technologies supporting the vision of Atmanirbhar Bharat and modern national security needs.
Main job Location: Hyderabad and on need base need to travel to the locations for branding works
Working Mode: Fulltime
Experience: 3–6 Years
Timings: 9:00 AM -6:30 PM Monday to Friday
Package: 5LPA- 6LPA(Note: Salary is not a constraint for deserving experienced candidates)
Industry Preference: Defense / Aerospace / Deep-Tech / Semiconductor / Electronics / B2B Technology
Role Overview:
We are looking for a highly creative, execution-focused, and strategically driven Digital Branding Specialist / Marketing Specialist who can strengthen the digital presence and brand authority of UTS across platforms.
This role requires someone who can translate complex engineering and defense technologies into compelling digital storytelling, employer branding, strategic communication, and digital marketing initiatives.
The ideal candidate should have experience in B2B technology branding, corporate communications, social media strategy, digital campaigns, and technical content development.
Key Responsibilities:
1. Digital Branding & Corporate Communication
Develop and execute digital branding strategies aligned with company goals
Strengthen the company’s positioning as a leading indigenous defense technology brand
Ensure consistency across website, LinkedIn, presentations, brochures, and marketing collateral
Build brand visibility across defense, aerospace, and deep-tech ecosystems
Support corporate communication initiatives and external branding activities
2. LinkedIn & Social Media Strategy
Manage and grow the company’s digital presence across:
LinkedIn
X (Twitter)
Instagram
Facebook
Develop platform-specific content strategies aligned with defense-tech branding objectives
Plan and publish high-quality technical, corporate, recruitment, and thought-leadership content
Create monthly content calendars aligned with company milestones, product highlights, hiring initiatives, and defense industry events
Improve engagement, audience growth, employer branding visibility, and digital reach across platforms
Monitor social media trends, analytics, and performance metrics to optimize content strategy
Support leadership branding and executive communication initiatives through social platforms
3. Technical Content & Storytelling
Work closely with engineering and leadership teams to simplify complex technologies into engaging content
Develop: Technical articles, Leadership posts, Case studies, Company updates, Recruitment campaigns, Event coverage, Product positioning content, Website content corporate presentations
Translate technical concepts into audience-friendly communication without losing
technical credibility
4. Digital Marketing & Campaign Management
Plan and execute digital marketing campaigns to improve brand awareness and lead visibility
Coordinate promotional activities for exhibitions, conferences, workshops, and defense events
Assist in SEO optimization and website performance improvement initiatives
Track campaign performance and generate insights/reporting metrics
5. Employer Branding & Recruitment Marketing
Build employer branding campaigns to attract top engineering talent
Create recruitment-focused content and hiring campaigns
Improve company visibility among engineering students and experienced professionals
Support HR and recruitment teams with branding initiatives
Promote company culture, innovation stories, and employee engagement activities
6. Website & Marketing Coordination
Coordinate website updates and content optimization
Improve SEO fundamentals and digital discoverability
Work with design teams/vendors for branding assets and promotional materials
Support development of brochures, flyers, social creatives, videos, and presentations
Ensure consistent branding across all communication channels
Minimum Service Agreement:
24 months service for below 5 years’ experience candidates.
12 months service for above 5 years’ experience candidates.
Pay: ₹500,000.00 - ₹1,000,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
