Position - Performance Marketer
Experience - 3+ years
Key Responsibilities
› Plan, set up, and manage paid advertising campaigns across Google Ads (Search, Display, Shopping, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).
› Define campaign objectives, targeting strategies, bidding models, and budget allocation for each channel.
› Conduct deep audience research — building custom audiences, lookalike audiences, remarketing lists, and customer match segments.
› Write compelling ad copy and coordinate with the design team to create high-converting creatives (static, carousel, video).
› Perform A/B testing on ad creatives, headlines, descriptions, landing pages, and CTAs to continuously improve performance.
› Manage daily/monthly ad budgets and ensure efficient spend with optimal ROAS (Return on Ad Spend).
› Set up conversion tracking via Google Tag Manager, Meta Pixel, and server-side tracking.
› Build performance dashboards and deliver weekly/monthly reports with insights and actionable recommendations.
› Monitor campaign metrics daily — CTR, CPC, CPA, ROAS, Quality Score, Frequency — and take corrective actions.
› Manage remarketing and retargeting strategies to re-engage warm audiences and reduce drop-off.
› Run competitor ad intelligence and stay ahead of trends in paid media.
› Manage lead generation forms, landing page performance, and handoff to sales/CRM pipelines.
Pay: From ₹50,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
