Job Title: AM / DM - Category
Location: Bangalore
Experience: 4 - 5 years
Reporting To: Business Head
Role Overview
The AM / DM - Category will own the end-to-end commercial strategy for Smytten’s Trials business. This role is responsible for driving category curation, pricing, and cohort-level experience design to enable sustainable growth.
Given the absence of direct market benchmarks, the role requires a high degree of ownership, independent thinking, and the ability to operate effectively in ambiguous environments.
Key Responsibilities
1. Category Curation & Assortment Strategy
-
Define the selection of categories, SKUs, and price tiers for trial packs on a recurring basis
-
Develop a clear rationale for assortment decisions based on consumer behaviour, demand signals, and commercial viability
-
Ensure optimal mix to balance consumer appeal and margin objectives
2. Pricing & Commercial Model Ownership
-
Own the pricing strategy for trial offerings, including consumer pricing and brand subsidy structures
-
Design and implement pricing levers across different user cohorts
-
Continuously evaluate and optimize pricing to improve conversion, retention, and profitability
3. Cohort Experience Design
-
Define the commercial experience across user cohorts, including product combinations and value propositions
-
Translate consumer insights into differentiated trial experiences
-
Drive improvements in user engagement and repeat behaviour
4. Brand Selection & Commercial Negotiation
-
Evaluate and select brand partners from the business development pipeline
-
Lead commercial discussions with brands, including pricing, participation models, and value exchange
-
Influence brand partners to align with Trials’ commercial objectives
5. Cross-Functional Alignment & Execution
-
Create and communicate a weekly curation brief for the merchandising team
-
Collaborate with CRM, Growth, Design, and BD teams to ensure effective execution of commercial strategy
-
Act as the central owner of commercial decision-making for the Trials vertical
Candidate Profile
Mandatory Requirements
-
4-5 years of relevant experience in D2C, subscription, sampling, or FMCG businesses
- Demonstrated ownership of key commercial metrics end-to-end
- Proven experience in pricing, merchandising, or assortment decisions
- Ability to operate and deliver in environments with limited benchmarks or predefined playbooks
-
Strong analytical capability with a track record of translating consumer data into actionable decisions
Preferred Attributes
-
Strong commercial acumen with an understanding of margin structures and unit economics
-
High comfort with ambiguity and ability to take decisions with incomplete information
-
Deep curiosity about consumer behaviour and decision drivers
-
Structured thinking with the ability to form independent hypotheses
-
Strong stakeholder management and influencing skills
