The Digital Marketing & CRM Executive is responsible for managing the organization's digital presence, website, customer relationship management (CRM) system, and social media platforms. The role focuses on enhancing brand visibility, generating leads, maintaining customer data, and supporting marketing initiatives to improve customer engagement and business growth.
Key Responsibilities
- Manage and update the company website, ensuring content is accurate, current, and optimized for user experience and search engines (SEO).
- Administer and maintain the CRM system, including customer database management, lead tracking, sales pipeline updates, and report generation.
- Plan, create, schedule, and publish content across social media platforms such as Facebook, Instagram, LinkedIn, X, and YouTube.
- Develop and execute digital marketing campaigns, including email marketing, social media promotions, and online advertising.
- Monitor website traffic, campaign performance, and social media analytics using digital marketing tools, and prepare performance reports.
- Coordinate with internal teams and external vendors to implement website improvements and digital marketing initiatives.
- Ensure customer information within the CRM is accurate, secure, and regularly updated.
- Support lead generation activities and marketing campaigns by maintaining digital assets and customer communication workflows.
- Stay updated with emerging digital marketing trends, CRM best practices, and social media strategies.
- Assist in developing marketing materials, newsletters, and promotional content.
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
