Location: Ahmedabad
About Smytten Pulse
Smytten Pulse is the consumer insights and research arm of https://smytten.com?utm_source=chatgpt.com, focused on helping brands make data-driven decisions through consumer understanding, product feedback, market research, and actionable insights.
Role Overview
We are looking for an Associate Manager – Consumer Insights & Research to lead end-to-end research projects while managing a team and driving high-quality execution across multiple brand mandates. The role requires a strong balance of analytical thinking, stakeholder management, project ownership, and people leadership.
The ideal candidate should be comfortable working in a fast-paced environment, handling multiple projects simultaneously, and translating consumer behavior into meaningful business recommendations.
Key Responsibilities
Consumer Insights & Research
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Lead and manage end-to-end qualitative and quantitative research projects.
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Design research frameworks, questionnaires, discussion guides, and insight reports.
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Analyze consumer behavior, market trends, and category performance to derive actionable insights.
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Work closely with internal stakeholders and brand teams to understand business objectives and research requirements.
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Present insights and recommendations in a structured and impactful manner.
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Ensure timely delivery and high quality of research outputs.
Team Management
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Manage, mentor, and guide a team of researchers, analysts, and interns.
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Allocate projects and ensure smooth coordination within the team.
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Monitor team productivity, timelines, and deliverables.
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Support team members in problem-solving, stakeholder communication, and execution excellence.
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Drive a collaborative, high-performance, and learning-oriented team culture.
Stakeholder & Client Management
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Act as a key point of contact for internal and external stakeholders.
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Build strong relationships with brand partners and ensure client satisfaction.
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Handle project discussions, expectation management, and feedback loops effectively.
Process & Strategy
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Identify opportunities to improve research methodologies and operational efficiency.
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Contribute to scaling processes, reporting formats, and insight frameworks within Smytten Pulse.
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Stay updated on industry trends, consumer behavior shifts, and emerging research practices.
Requirements
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4 – 6 years of experience in Consumer Insights, Market Research, Brand Research, or related fields.
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Experience in managing teams and leading projects independently.
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Strong analytical and problem-solving skills.
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Excellent communication, presentation, and stakeholder management abilities.
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Proficiency in Excel, PowerPoint, and research/reporting tools.
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Ability to work under tight timelines in a dynamic environment.
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Prior experience in FMCG, D2C, beauty, personal care, lifestyle, or research agencies is preferred.
What We’re Looking For
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Strong ownership mindset and execution capabilities.
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Ability to think strategically while managing day-to-day operations.
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Detail-oriented with a consumer-first approach.
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Someone who can balance data, creativity, and business understanding effectively.
