Job Description – Creative Strategist
Company: Nailinit
https://nailin.it/
Job Title: Creative Strategist
Experience: 3–6 Years
Location: Mumbai
Employment Type: Full-Time
About the Role
Nailinit is looking for a highly creative and data-driven Creative Strategist to develop impactful campaign ideas and drive the brand's creative direction across digital platforms. The ideal candidate should have experience creating campaign concepts, creative briefs, ad hooks, content strategies, and collaborating closely with Performance Marketing and Creative teams to improve campaign performance and creative output.
Key Responsibilities
- Develop innovative campaign concepts for product launches, seasonal campaigns, brand awareness, and performance marketing initiatives.
- Create clear and detailed creative briefs for designers, copywriters, video editors, and content creators.
- Research and develop compelling ad hooks, messaging angles, and creative concepts that capture audience attention and improve conversion rates.
- Build and execute content strategies across social media, digital advertising, website, email marketing, and other customer touchpoints.
- Collaborate closely with the Performance Marketing team to analyze campaign performance and optimize creative assets based on data and insights.
- Work with the Creative team to ensure all campaigns align with Nailinit's brand identity, tone of voice, and business objectives.
- Identify emerging trends, consumer behavior, competitor strategies, and industry insights to generate fresh creative ideas.
- Develop storytelling frameworks that strengthen brand positioning and customer engagement.
- Brainstorm and present innovative ideas for digital campaigns, product launches, influencer collaborations, and brand activations.
- Review creative assets and provide strategic feedback to improve messaging, visuals, and campaign effectiveness.
- Monitor campaign performance metrics and recommend creative improvements to maximize engagement, click-through rates, and conversions.
- Ensure consistency in brand communication across all marketing channels.
Requirements
- Bachelor's degree in Marketing, Advertising, Mass Communication, Business, or a related field.
- 3–6 years of experience as a Creative Strategist, Brand Strategist, Content Strategist, or Digital Marketing Strategist.
- Strong experience in developing campaign concepts, creative briefs, ad hooks, and content strategies.
- Good understanding of performance marketing, paid social advertising, and creative optimization.
- Excellent knowledge of digital marketing platforms, consumer psychology, and content marketing.
- Strong analytical skills with the ability to interpret campaign data and translate insights into creative strategies.
- Excellent communication, presentation, and collaboration skills.
- Ability to manage multiple campaigns and work in a fast-paced environment.
Preferred Experience
- Experience working with D2C, Beauty, Personal Care, Fashion, Lifestyle, FMCG, or Consumer Brands will be highly preferred.
- Experience with Meta Ads, Google Ads, influencer marketing, and e-commerce brands is an added advantage.
Pay: ₹60,000.00 - ₹90,000.00 per month
Work Location: In person
