Plan, execute, and optimize email marketing campaigns for B2B/B2C audiences.
● Create and manage email marketing automation workflows.
● Build and maintain segmented email lists based on customer behavior, industry,
demographics, and engagement.
● Conduct A/B testing on subject lines, email content, CTAs, and send times to improve
campaign performance.
● Monitor campaign metrics including Open Rate, Click-Through Rate (CTR),
Conversion Rate, Bounce Rate, and Unsubscribe Rate.
● Ensure high email deliverability by implementing SPF, DKIM, DMARC, domain
warm-up, and list hygiene best practices.
● Collaborate with content, design, and sales teams to develop engaging email
campaigns.
● Generate campaign performance reports and provide actionable recommendations.
● Manage CRM data and maintain accurate customer records.
● Support lead generation activities using email outreach and marketing automation
tools.
● Stay updated with email marketing trends, compliance regulations, and industry best
practices.
Pay: ₹40,000.00 - ₹50,000.00 per month
Experience:
- Email marketing: 2 years (Preferred)
Work Location: In person
