Performance Marketing Specialist
About the Role:
We are looking for a Performance Marketing Specialist who can plan, execute, and optimize paid marketing campaigns across multiple digital platforms. The candidate should have strong experience in lead generation, campaign optimization, ROI tracking, and scaling paid ads for business growth.
The ideal candidate should have mandatory hands-on experience in Meta Ads, Google Ads, and Bing Ads along with prior experience working with a Travel Agency or Travel Industry clients.
Key Responsibilities:
- Plan, execute, and optimize paid campaigns on Meta Ads, Google Ads, and Bing Ads.
- Travel Industry / Travel Agency experience is mandatory.
- Manage lead generation, conversion, remarketing, and brand awareness campaigns.
- Monitor and optimize campaign performance based on ROAS, CPL, CPA, CTR, and conversions.
- Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
- Create and test ad creatives, ad copies, landing pages, and campaign strategies.
- Set up and manage conversion tracking using Google Analytics, Google Tag Manager, and platform pixels.
- Manage advertising budgets efficiently to maximize ROI and campaign performance.
- Collaborate with design, content, and development teams for campaign execution and optimization.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with the latest trends, algorithm changes, and paid marketing strategies.
Required Skills
- Mandatory expertise in Meta Ads, Google Ads, and Bing Ads.
- Strong understanding of campaign setup, audience targeting, bidding strategies, and conversion optimization.
- Hands-on experience with Google Analytics, Google Tag Manager, and tracking tools.
- Knowledge of landing page optimization and marketing funnels.
- Experience with A/B testing and performance analysis.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns and budgets simultaneously.
- Excellent communication and reporting skills.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- Google Ads and Meta certifications preferred.
- Prior agency experience will be an added advantage.
Location: Noida Sector 63
Work From office: Yes ( 6 Days Working )
Pay: ₹50,000.00 - ₹60,000.00 per month
Application Question(s):
- What is your total years of experience.
Experience:
- Travel Industry: 2 years (Required)
Work Location: In person
