Job Title: Performance Marketer
Department: Marketing
Experience: 1–3 Years
Employment Type: Full-Time
Location: Ahmedabad
Industry: D2C / E-commerce / Consumer Products
About the Role
We are looking for a Performance Marketer who is passionate about digital advertising, data, and driving measurable business growth. The ideal candidate will be responsible for planning, executing, optimizing, and analyzing paid marketing campaigns across Meta and Google Ads to generate high-quality traffic, leads, and sales at an efficient cost.
The candidate should have a strong understanding of performance marketing metrics, audience targeting, campaign optimization, creative testing, and conversion tracking.
Roles & Responsibilities
- Plan, launch, and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and **Google Ads (Search, Shopping, Display, YouTube, etc.).
- Manage daily campaign budgets, audience targeting, bidding strategies, placements, and campaign structures.
- Optimize campaigns to achieve business objectives such as sales, ROAS, CAC, CPA, CTR, CPC, and conversion rate.
- Continuously monitor campaign performance and make data-driven optimization decisions.
- Conduct A/B testing of ad creatives, copy, audiences, landing pages, offers, and campaign strategies.
- Work closely with the creative/content team to develop high-performing ad creatives, videos, images, and ad copies.
- Identify and test new audiences, keywords, products, placements, and acquisition opportunities.
- Analyze customer behavior and campaign data to identify opportunities for improving conversion and reducing acquisition costs.
- Track and optimize the complete customer acquisition funnel, from ad click to purchase.
- Monitor competitor advertising activities, market trends, and emerging performance marketing strategies.
- Prepare regular performance reports covering campaign spend, revenue, conversions, ROAS, CPA/CAC, and other key KPIs.
- Coordinate with the website/e-commerce team to improve landing pages, product pages, and conversion rates.
- Ensure accurate implementation and monitoring of tracking tools such as Meta Pixel, Google Analytics, Google Tag Manager, and conversion tracking.
- Manage product feeds and campaigns for Google Shopping where applicable.
- Scale successful campaigns while maintaining profitability and target ROAS.
- Identify underperforming campaigns and take corrective actions quickly.
- Stay updated with changes in Meta Ads, Google Ads, tracking technology, attribution, and digital marketing trends.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Cost Per Acquisition (CPA)
- Cost Per Order (CPO)
- Conversion Rate (CVR)
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Revenue generated through paid advertising
- Ad spend efficiency
- Number and quality of conversions
- Growth in online sales
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–3 years of hands-on experience in performance marketing or paid advertising.
- Strong practical experience with Meta Ads Manager and Google Ads.
- Good understanding of Facebook/Instagram advertising, Google Search, Google Shopping, and remarketing campaigns.
- Strong analytical and numerical skills with the ability to interpret campaign data.
- Understanding of ROAS, CAC, CPA, CTR, CPC, CPM, CVR, LTV, and attribution.
- Experience with Google Analytics / GA4, Google Tag Manager, and Meta Pixel is preferred.
- Strong Excel/Google Sheets skills for campaign analysis and reporting.
- Good understanding of the D2C/e-commerce customer journey and conversion funnel.
- Ability to independently manage advertising budgets and optimize campaigns based on performance.
- Strong communication, problem-solving, and decision-making skills.
- Highly detail-oriented and comfortable working in a fast-paced environment.
Preferred Qualifications
- Experience working with a D2C, e-commerce, consumer brand, or lifestyle brand.
- Experience managing monthly paid media budgets.
- Experience with Shopify or other e-commerce platforms.
- Understanding of attribution models and first-party/customer data.
- Experience running retargeting and remarketing campaigns.
- Basic understanding of landing page and conversion rate optimization (CRO).
- Experience with creative performance analysis and UGC/ad creative testing.
What We’re Looking For
We are looking for someone who is data-driven, experimental, commercially minded, and focused on results. You should enjoy testing new ideas, identifying what works, scaling winning campaigns, and continuously finding ways to acquire customers more efficiently.
Pay: ₹13,159.89 - ₹59,633.84 per month
Work Location: In person
