The Marketing Manager – Digital Platform is responsible for developing, implementing, and managing digital marketing strategies to increase brand awareness, generate leads, drive customer engagement, and support business growth across digital channels. The role oversees online campaigns, website performance, social media presence, content marketing, SEO/SEM, email marketing, and digital analytics.
Digital Marketing Strategy
- Develop and execute comprehensive digital marketing plans aligned with business objectives.
- Identify target audiences and create effective marketing campaigns to reach them.
- Monitor market trends, competitor activities, and emerging digital technologies.
Campaign Management
- Plan, implement, and optimize digital advertising campaigns across various platforms.
- Manage PPC, display advertising, social media advertising, and remarketing campaigns.
- Track campaign performance and ROI, making data-driven improvements.
Website & Platform Management
- Oversee company website performance, content updates, and user experience.
- Coordinate with developers and designers to enhance website functionality and conversion rates.
- Ensure website content is optimized for search engines and customer engagement.
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Education:
Experience:
- Direct marketing: 1 year (Required)
Language:
Work Location: In person
