Outreach Manager / 3 years to 4 years / Mumbai
Who are you?
You bring both campaign leadership and team coordination to the influencer function.
You are comfortable leading campaigns independently while ensuring creators, clients, and internal teams remain aligned throughout the process.
You understand how influencer collaborations can drive both cultural relevance and brand impact.
At this stage, you are not only responsible for execution but also for improving processes, mentoring junior team members, and strengthening the overall efficiency of the outreach function.
You balance creativity, coordination, and accountability — ensuring campaigns are both culturally sharp and operationally strong.
What will you do?
Lead influencer and meme marketing campaigns across multiple brands or verticals.
Develop influencer strategies including creator mix, storytelling formats, and platform-native campaign approaches.
Own campaign execution from planning and creator selection to approvals, publishing, and reporting.
Manage creator negotiations, contracts, timelines, and campaign coordination.
Collaborate with strategy, creative, media, and brand teams to integrate influencer marketing into larger campaign ecosystems.
Mentor and guide Executives and Sr. Executives on outreach processes, coordination, and campaign execution.
Review creator shortlists, campaign plans, and briefs to ensure quality and relevance.
Identify opportunities to improve outreach workflows, campaign planning, and documentation systems.
Maintain strong creator relationships while expanding the agency’s creator network.
Contribute to campaign reviews, insights, and knowledge-sharing across the team.
