Key Responsibilities
* Plan and execute BTL campaigns, in-store activations, sampling, and events.
* Manage POS branding, visual merchandising, and retail-level visibility.
* Coordinate with vendors/agencies for branding, fabrication, and event execution.
* Lead field teams and promoters with clear briefing and performance tracking.
* Analyse competition activities and market trends for continuous brand improvement.
* Collaborate with Sales, Operations, and Product teams for seamless delivery.
* Manage budgets and ensure strong ROI on all BTL initiatives.
* Prepare performance reports and insights for management.
What We’re Looking For
* Strong experience in BTL/activation management (FMCG/Retail preferred).
* Excellent vendor negotiation and on-ground execution skills.
* Ability to lead field teams and manage multiple projects.
* Creative, agile, and strong problem-solving abilities.
* Good communication and stakeholder management skills.
What You’ll Gain
* Hands-on experience in building and executing high-impact BTL strategies.
* Opportunity to work directly with leadership and influence brand visibility.
* Exposure to end-to-end campaign management — planning to execution.
* Learning across retail operations, customer behaviour, and market dynamics.
* Ownership-driven environment with room for innovation and creative ideas.
* Be part of a fast-growing organic FMCG brand making a positive difference.
Job Type: Full-time
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
