Key Responsibilities:
Strategy & Campaign Planning
- Develop and implement social media strategies aligned with client/business goals.
- Create monthly content calendars and campaign roadmaps.
- Plan and execute brand-building and performance-driven campaigns.
- Identify trends, competitor insights, and growth opportunities.
Content & Creative Coordination
- Oversee creation of engaging posts, reels, stories, and video content.
- Coordinate with graphic designers, video editors, and content writers.
- Ensure brand voice and messaging consistency across platforms.
Platform Management
- Manage platforms such as Instagram, Facebook, LinkedIn, YouTube, and others as required.
- Monitor engagement, respond to comments/messages, and build online communities.
- Handle multiple client accounts simultaneously (agency exposure preferred).
Paid Campaign Management
- Plan, launch, and optimise paid campaigns (Meta Ads, LinkedIn Ads, etc.).
- Manage budgets effectively and ensure maximum ROI.
- Conduct A/B testing and audience targe ng op miza on.
Analy cs & Reporting
- Track KPIs including engagement rate, reach, CTR, conversions, and ROI.
- Prepare monthly performance reports with actionable insights.
- Use data to refine content and advertising strategies.
Required Skills & Qualifications:
- 3–5 years of proven experience as a Social Media Manager.
- Minimum 2 years in a digital marke ng/adver sing agency (mandatory).
- Strong understanding of organic and paid social media strategies.
- Hands-on experience with Meta Ads and LinkedIn Ads.
- Experience managing multiple brands or client accounts.
- Proficiency in social scheduling and analytics tools.
- Basic knowledge of Google Analytics and conversion tracking.
- Excellent communication, presentation, and coordination skills.
- Ability to manage deadlines in a fast-paced agency environment.
Preferred Qualifications:
- Experience in performance marketing campaigns.
- Knowledge of Canva, Adobe tools, or basic video editing.
- Strong understanding of branding and storytelling.
Pay: ₹35,000.00 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Leave encashment
- Provident Fund
Work Location: In person
