Core responsibility:
Own the content thinking for multiple Resomax clients — from understanding the brand and audience to developing content pillars, monthly calendars, reel concepts, scripts and coordinating with the creative/video team.
What this person should handle
- Develop monthly content calendars for multiple brands
- Create Reel concepts and scripts — hooks, storylines, dialogues, CTAs
- Write captions, carousel copy, campaign copy and social posts
- Research trends and adapt them to each brand without blindly copying trends
- Understand each client’s brand positioning, tone and audience
- Build content pillars and recurring content series
- Plan festival, topical and campaign-based content
- Work closely with graphic designers, video editors and performance marketers
- Review content before publishing and maintain brand consistency
- Manage the social media content pipeline and publishing schedule
- Attend client discussions when required and convert client requirements into content
- Track content performance and use insights to improve future content
- Handle approximately 4–8 brands simultaneously, depending on complexity
Ideal candidate profile
2–4 years of agency/social-media experience, rather than a pure copywriter.
Pay: ₹20,000.00 - ₹45,000.00 per month
Work Location: In person
