Job Description – PPC Intern
Position: PPC (Pay-Per-Click) Intern
Duration: 6 Months Internship
Stipend: ₹15,000 per month
Department: Digital Marketing
Reporting To: Digital Marketing Manager
About the Role
We are looking for a motivated and detail-oriented PPC Intern to join our Digital Marketing team. The ideal candidate should have a basic understanding of online advertising and a keen interest in learning paid marketing strategies across various digital platforms.
Key Responsibilities
- Assist in planning, creating, and managing PPC campaigns on Google Ads and Meta Ads.
- Conduct keyword research and competitor analysis.
- Monitor campaign performance and optimize ads to improve results.
- Prepare daily, weekly, and monthly campaign reports.
- Track key metrics such as CTR, CPC, CPA, ROAS, and conversions.
- Assist in A/B testing of ad copies, creatives, and landing pages.
- Support the team in budget allocation and bid management.
- Analyze campaign data and provide actionable insights.
- Stay updated with the latest PPC trends and platform updates.
Required Skills
- Basic knowledge of Google Ads and Meta Ads.
- Understanding of PPC concepts such as CPC, CTR, Quality Score, and Conversion Rate.
- Strong analytical and problem-solving skills.
- Proficiency in Microsoft Excel/Google Sheets.
- Good communication and reporting skills.
- Attention to detail and willingness to learn.
Preferred Qualifications
- Google Ads Certification.
- Prior internship/project experience in digital marketing is an added advantage.
What You'll Gain
- Hands-on experience managing real advertising campaigns.
- Exposure to Google Ads, Meta Ads, and analytics tools.
- Mentorship from experienced digital marketing professionals.
- Opportunity to build a strong foundation in performance marketing.
- Potential full-time employment opportunity based on performance.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
