We are seeking an experienced and dynamic Brand Manager to oversee brand positioning, marketing initiatives, and promotional activities. The role involves managing ATL (Above The Line) and BTL (Below The Line) campaigns, executing promotional events, and driving brand endorsements to strengthen market presence and customer engagement.
Key Responsibilities:
· Develop & implement integrated brand communication strategies across all platforms.
· Build a consistent brand voice across digital, packaging, social media, PR, influencer marketing, and internal communications.
· Lead the development of creative campaigns for product launches, promotions, and awareness-building.
· Collaborate with design, content, and product teams to ensure brand alignment.
· Work closely with influencers, athletes, and ambassadors to deliver authentic communication.
· Monitor brand performance and consumer sentiment; adjust messaging strategies accordingly.
· Own the brand messaging guidelines and ensure adherence across departments.
· Coordinate with external agencies, PR teams, and partners.
· Research industry trends, consumer behavior, and competitor communication strategies.
Plan and execute ATL campaigns (TV, radio, print, outdoor) to enhance brand visibility.
Manage BTL initiatives (in-store promotions, activations, direct marketing, trade shows) to drive targeted engagement.
Conceptualize, plan, and execute promotional events, exhibitions, and experiential marketing activities.
Coordinate with vendors, agencies, and internal teams for seamless execution.
Identify, negotiate, and manage celebrity/influencer partnerships for brand endorsements.
Build collaborations with relevant organizations, platforms, and communities for co-branding opportunities.
Requirements:
· Bachelor's or Master’s in Marketing, Communications, Branding, or a related field.
· 2-3 years of experience in brand communication
· Strong understanding of digital media, influencer marketing, and performance-driven content.
· Exceptional storytelling, writing, and editing skills.
· Ability to think creatively while being results-oriented.
· Experience in handling multiple campaigns and deadlines simultaneously.
Proven track record of handling ATL, BTL, events, and brand endorsements.
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
