Amazon PPC Management
- Create, launch, and manage Amazon PPC campaigns:
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- Conduct advanced keyword research and competitor analysis
- Structure campaigns for scaling, testing, and profitability
- Optimize bids, placements, and budgets daily/weekly
- Reduce ACoS while improving TACoS and sales performance
Performance Optimization
- Analyze campaign data and performance metrics
- Identify winning keywords and scaling opportunities
- Manage negative keywords and search term harvesting
- Improve campaign efficiency and conversion rates
- Monitor advertising trends within the essential oils & wellness category
Analytics & Reporting
- Track KPIs including:
- ACoS
- TACoS
- ROAS
- CTR
- Conversion Rate
- Provide weekly performance reports and strategic insights
- Recommend growth strategies based on data analysis
Collaboration
- Work closely with listing optimization and creative teams
- Suggest improvements for:
- Listing SEO
- Product images
- A+ Content
- Pricing & promotional strategy
- Support new product launches and ranking strategies
Required Qualifications
- 1 or 2+ years’ experience managing Amazon PPC campaigns
Preferred Experience
- Experience with wellness, beauty, fashion, or essential oil products
- Knowledge of Amazon ranking algorithms
- Experience launching new products on Amazon
- Familiarity with tools such as:
- Helium 10
- Jungle Scout
- Proven experience scaling Amazon brands
- Strong understanding of Amazon Seller Central & advertising console
- Expertise in keyword research and campaign structuring
- Analytical mindset with strong data interpretation skills
- Experience managing budgets efficiently
- Excellent communication and reporting skills
Pay: ₹10,000.00 - ₹35,000.00 per month
Work Location: In person
