Rajarshi Solutions is looking for a Performance Marketer who is passionate about running high-performing digital advertising campaigns. The ideal candidate should have hands-on experience with Google Ads and Meta Ads, along with a strong understanding of conversion tracking, analytics, and campaign optimization.
Key Responsibilities
- Plan, create, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube, and Remarketing).
- Manage Meta Ads campaigns across Facebook and Instagram.
- Set up and manage Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads Conversion Tracking, and Meta Pixel.
- Configure conversion events, enhanced conversions, and custom events for accurate campaign tracking.
- Analyze campaign performance and continuously optimize for better ROI, lead quality, and conversions.
- Conduct keyword research, audience research, competitor analysis, and A/B testing.
- Monitor campaign budgets, CPC, CPA, ROAS, and other key performance metrics.
- Prepare weekly and monthly performance reports with actionable insights.
- Coordinate with the design, content, and web development teams for landing page improvements and campaign creatives.
Required Skills
- 1–3 years of experience in Google Ads and Meta Ads.
- Strong knowledge of Google Ads Manager and Meta Ads Manager.
- Hands-on experience with Google Tag Manager (GTM), GA4, Google Ads Conversion Tracking, and Meta Pixel.
- Understanding of UTM parameters, event tracking, and conversion optimization.
- Knowledge of remarketing, audience segmentation, and campaign optimization strategies.
- Experience in lead generation and performance marketing.
- Analytical mindset with strong problem-solving skills.
- Good communication and reporting skills.
Pay: ₹18,000.00 - ₹34,000.00 per month
Benefits:
Experience:
- Google Ads: 1 year (Preferred)
Work Location: In person
