A Marketing Executive at Honda BigWing is responsible for generating sales by meeting prospective customers outside the showroom, conducting test rides, promoting Honda BigWing motorcycles, building relationships with corporate clients and riding communities, and ensuring excellent customer service throughout the sales process. The role focuses on increasing brand awareness, customer acquisition, and achieving monthly activity targets.
Key Responsibilities
1. Customer Prospecting
- Identify and approach potential customers through field visits.
- Generate leads from corporate offices, educational institutions, business establishments, and residential communities.
- Participate in roadshows, exhibitions, and promotional activities.
- Build a strong database of prospective customers.
2. Product Promotion
- Explain the features, benefits, and technology of Honda BigWing motorcycles.
- Demonstrate different models based on customer requirements.
- Highlight Honda's reliability, fuel efficiency, safety, and premium ownership experience.
- Promote genuine accessories and riding gear.
3. Test Ride Management
- Arrange and conduct doorstep or event-based test rides.
- Explain vehicle controls and safety procedures.
- Follow up with customers after the test ride.
- Collect customer feedback.
5. Customer Relationship Management
- Maintain regular follow-up with prospective customers.
- Update customers regarding new launches and offers.
- Build long-term relationships for repeat business and referrals.
- Ensure high customer satisfaction.
6. Corporate & Institutional Sales
- Visit companies to introduce Honda BigWing products.
- Conduct product presentations.
- Generate fleet and employee purchase opportunities.
- Develop partnerships with local organizations.
7. Community Engagement
- Participate in motorcycle events and riding communities.
- Organize customer meets and ride events.
- Represent Honda BigWing professionally at all events.
9. Market Intelligence
- Monitor competitor products and pricing.
- Report customer feedback to management.
- Identify market trends and sales opportunities.
Daily Activities
- Conduct field visits to generate new leads.
- Meet prospective customers.
- Conduct test rides.
- Follow up with existing leads.
- Update CRM with customer interactions.
- Coordinate with showroom and finance teams.
- Participate in promotional events.
- Submit daily activity reports.
Key Performance Indicators (KPIs)
- Monthly motorcycle Activity target achievement.
- Number of field visits completed.
- Leads generated.
- Test rides conducted.
- Booking conversion ratio.
- Customer satisfaction score (CSI).
Soft Skills
- Excellent communication skills.
- Strong negotiation ability.
- Customer-focused approach.
- Relationship-building skills.
- Presentation skills.
- Time management.
- Problem-solving ability.
- Self-motivated and target-oriented.
Qualifications
- Freshers with excellent communication and sales aptitude may also be considered.
- Valid driving license for motorcycles.
Performance Expectations
A successful Marketing Consultant should:
- Achieve or exceed monthly sales targets.
- Generate consistent new leads through field activities.
- Maintain high customer satisfaction.
- Increase Honda BigWing's visibility in the assigned territory.
- Build a strong referral network.
- Promote Honda BigWing's premium brand image through professional conduct and excellent customer service.
Pay: ₹15,000.00 per month
Benefits:
Work Location: In person
