Job Title: Paid Media Executive
Role Overview:
We are seeking a results-driven Paid Media Executive to develop and execute data-informed marketing strategies. The ideal candidate will manage all paid digital marketing campaigns, optimize performance across platforms, and drive measurable results in customer acquisition, retention, and engagement.
Key Responsibilities:
- Develop and execute performance marketing strategies across channels (Google Ads, Meta, LinkedIn, etc.).
- Plan campaigns with clear ROI and performance goals aligned with business objectives.
- Manage end-to-end paid marketing campaigns, including budgeting, targeting, and creative execution.
- Conduct A/B testing to optimize ad creatives, audience segmentation, and bidding strategies.
- Monitor campaign performance using analytics tools (Google Analytics, SEMrush, etc.).
- Regularly analyze and report on KPIs like CTR, CPA, ROAS, and conversion rates.
- Identify trends and insights to optimize performance and budget allocation.
- Work closely with content and design teams to develop high-performing creatives.
- Collaborate with product and sales teams to align marketing efforts with the sales funnel.
- Stay updated on industry trends, competitor strategies, and platform updates.
- Leverage insights to implement innovative campaign strategies.
Requirements:
- Education: Bachelor's degree in Marketing, Business, or related field (MBA preferred).
- Experience: 1–5 years of experience in performance marketing or related roles.
- Proficiency in tools like Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics platforms.
- Strong understanding of digital marketing metrics and data analysis.
- Proven ability to manage budgets and deliver measurable results.
- Excellent communication and project management skills.
Job Type: Full-time
Pay: ₹20,000.00 - ₹50,000.00 per month
Application Question(s):
- Do you have experience working in Digital Agency?
- How many years of experience do you have in Paid Media?
Work Location: In person
