Content Writer
Location: [On-site] Thiruvananthapuram
Experience: 2–4 years
Employment Type: Full-time
Role Overview
We are looking for a creative Content Writer who can craft compelling, clear, and impactful content across digital, social media, and marketing channels. The ideal candidate should have a strong creative mindset and a solid understanding of SEO fundamentals, and be able to collaborate closely with design, video, performance marketing, and SEO teams to build strong brand communication and drive results.
Key Responsibilities
- Write social media copies for posts, reels, stories, and campaigns
- Create content for digital ads including headlines, primary text, descriptions, and CTAs
- Support designers and video editors with content ideas, scripts, and on-screen text
- Write content for posters, brochures, flyers, and other marketing materials (digital & print)
- Adapt writing style based on brand tone, target audience, and platform
- Collaborate with performance marketers to develop conversion-focused ad copies
- Work with SEO teams to create search-optimized content aligned with keywords and intent
- Brainstorm and contribute creative ideas for campaigns, launches, and brand storytelling
- Ensure consistency, clarity, and accuracy across all content outputs
- Stay updated with content trends, social media formats, and audience behavior
Core Requirements
- 2–4 years of experience in content writing or copywriting
- Strong command of English and Malayalam language, grammar, and storytelling
- Proven experience writing creative and engaging social media content
- Solid understanding of SEO fundamentals and keyword-based writing
- Ability to write clear, concise, and impactful content
- Experience working with design and video teams
- Ability to follow content briefs and brand guidelines
- Strong collaboration and communication skills
Good to Have / Bonus Skills
- Experience writing ad copies for Meta and Google Ads
- Exposure to content planning and calendars
- Experience with offline marketing content (brochures, print ads, hoardings)
- Familiarity with analytics or content performance tracking
Qualifications
- Bachelor’s degree in English, Journalism, Marketing, Communications, or related field (preferred)
What We’re Looking For
- Highly creative thinker with a strong content-first approach
- Ability to balance creativity with performance and clarity
- Detail-oriented and open to feedback
- Comfortable working in a fast-paced creative environment
- Passion for storytelling, branding, and continuous learning
Portfolio Requirement
- Candidates must share a content portfolio including:
- Social media copies
- Ad copies or campaign content
- Brand or marketing communication samples
- Creative scripts
- Portfolio can be shared as Google Docs, PDFs, live links, or published work
Pay: ₹15,238.09 - ₹40,688.12 per month
Work Location: In person
