We’re looking for a creative and data-driven eMail Marketing Specialist to join our marketing team. If you love crafting engaging emails, segmenting audiences, and optimizing campaigns for better performance, we’d love to meet you.
You’ll play a key role in shaping, analyzing and implementing the email marketing strategies of our eCommerce clients- from campaign ideation and execution to tracking results and improving open and click-through rates.
- Analyze data from various sources to identify patterns, segments, demographics that could be turned from newsletter subscribers to paying customers.
- Plan, build, and execute email campaigns for product promotions, newsletters, and customer engagement.
- Segment email lists based on customer behavior and demographics.
- Monitor and analyze campaign performance - open rates, CTR, conversions, and provide insights.
- Run A/B tests on subject lines, content to optimize performance.
- Maintain and grow our clients' email subscriber list while ensuring data cleanliness and compliance with privacy regulations (GDPR, CAN-SPAM, etc.).
- Collaborate with the content, design, and product teams to ensure brand consistency and impactful messaging.
- Stay updated on industry trends and best practices to continuously improve strategy.
- 2+ years of hands-on experience in email marketing.
- Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot, or similar).
- Understanding of key metrics and tools like Google Analytics, UTM tracking, etc.
- Good copywriting skills with a strong eye for detail and design.
- Basic HTML knowledge is a plus.
- Strong analytical and problem-solving skills.
- Experience in e-commerce or B2C marketing.
- Knowledge of customer lifecycle marketing and automation.
- Experience with email personalization and dynamic content.
