Performance Marketer (AI-Enabled Growth Specialist)
Role Overview
Experience: 2 years
Location: Mohali
Work Schedule-Monday to Friday (7:30 PM-4:30 AM)
Focus: Lead generation for residential solar (high-ticket B2C)
Drive qualified lead generation across the USA market. Own the entire funnel from click to consultation, optimizing campaigns using native AI tools in Google and Meta platforms.
Responsibilities
· Build and scale campaigns: Google Ads, Meta, YouTube, LinkedIn, Quora, Reddit
· Generate high-quality leads (form fills and phone calls) across 6 states
· Optimize for appointments and sales-qualified leads
· Execute retargeting campaigns across Google Display, YouTube, Meta for non-converters
· Deploy Google AI: Smart Bidding, Performance Max, Demand Gen, Responsive Search Ads
· Leverage Meta AI: Advantage+ Audience, Advantage+ Creative, Advantage+ Placements, Dynamic Creative testing
· Build sophisticated retargeting funnels (RLSA, Custom Audiences, dynamic remarketing)
· Master GA4: funnel exploration, path analysis, attribution modeling, predictive metrics
· Implement UTM parameter taxonomy for granular campaign tracking
· Set up advanced conversion tracking: GA4 events, Meta Pixel, CAPI, Enhanced Conversions
· Build Looker Studio dashboards tracking performance and conversion metrics
Key Performance Indicators
Lead Generation:
· Cost Per Lead (CPL)
· Cost Per Acquisition (CAC)
· Lead-to-Appointment Rate
· Appointment Show Rate
· MQL to SQL Rate
· Customer Lifetime Value (LTV)
· LTV:CAC Ratio
Conversion Metrics:
· Form Submission Rate
· Landing Page Conversion Rate
· Click-to-Conversion Rate
· Conversion Rate by Traffic Source
· Conversion Rate by Device
Campaign Performance:
· Return on Ad Spend (ROAS)
· Click-Through Rate (CTR)
· Cost Per Click (CPC)
· Quality Score (Google) / Relevance Score (Meta)
· Impression Share
· Outbound Click-Through Rate
Attribution & Revenue:
· Revenue Per Lead
· Return on Investment (ROI)
· Data-Driven Attribution Value
· Assisted Conversion Value
· Revenue by Source/Medium/Campaign
Required Skills
Platform Expertise:
· 4-6 years managing B2C campaigns
· Expert in Google Ads (Search, Display, PMax, YouTube, Demand Gen) and Meta Ads
· Experience with Quora Ads and Reddit Ads
· Advanced retargeting strategy (RLSA, Custom Audiences, Lookalike Audiences)
Technical Skills:
· Expert in GA4, Google Tag Manager, conversion tracking
· Meta Pixel, Enhanced Conversions implementation
· UTM parameters and cross-domain tracking
Pay: ₹600,000.00 - ₹1,200,000.00 per year
Benefits:
Work Location: In person
