Job Summary
We are seeking a creative and data-driven Digital Marketing Specialist to develop, implement, track, and optimize digital marketing campaigns across multiple online channels. The ideal candidate will help increase brand awareness, drive website traffic, generate leads, and improve customer engagement through strategic digital marketing initiatives.
Key Responsibilities
Plan and execute digital marketing campaigns including SEO, SEM, email, social media, and display advertising
Manage company social media accounts and create engaging content
Monitor and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
Conduct keyword research and implement SEO best practices
Analyze website traffic and campaign performance using tools like Google Analytics
Create and manage email marketing campaigns
Collaborate with designers, content creators, and sales teams
Develop content calendars and marketing strategies
Track KPIs and prepare performance reports
Stay updated on industry trends, digital tools, and emerging technologies
Preferred Qualifications
Google Ads or Google Analytics certification
Experience with marketing automation platforms
Basic knowledge of graphic design or video editing
Familiarity with CRM systems
Typical KPIs Website traffic growth Conversion rates Cost per lead (CPL) Return on ad spend (ROAS)
Social media engagement Email open and click-through rates
Collaborative marketing and sales team environment
Pay: ₹15,780.00 - ₹35,000.00 per month
Ability to commute/relocate:
- Dharmapuri, Tamil Nadu (Dharmapuri): Reliably commute or planning to relocate before starting work (Preferred)
Work Location: In person
