Marketing Manager (UK & AU Operations)
Company: SimplyFunded
Location: India - Indore (office based) (Supporting UK & Australia Markets)
Reports to: Head of Sales & Marketing
Role Overview
The Marketing Manager will lead and execute marketing strategies across the UK and Australian markets, driving brand awareness, customer acquisition, and revenue growth. This role requires a data-driven and creative professional who can manage multi-channel campaigns, optimize performance marketing, and align marketing initiatives with business goals.
Key Responsibilities
1. Marketing Strategy & Execution
- Develop and implement a comprehensive marketing strategy tailored for both UK and AU markets
- Align campaigns with company growth targets, trading cycles, and customer behavior
- Manage the marketing calendar across both regions
2. Performance & Digital Marketing
- Oversee paid media campaigns (Meta, Google, TikTok, YouTube, etc.)
- Optimize funnels, landing pages, and conversion rates
- Monitor CAC, ROAS, LTV, and other key performance metrics
- Continuously test and iterate campaigns for performance improvement
3. Content & Brand Management
- Ensure consistent brand messaging across both markets
- Oversee content strategy including social media, email marketing, blogs, and video
- Collaborate with designers, copywriters, and external agencies
4. Market Localization (UK & AU)
- Adapt campaigns based on regional preferences, regulations, and audience behavior
- Ensure messaging is culturally relevant and compliant with local standards
- Monitor competitor activity within both regions
5. CRM & Lifecycle Marketing
- Manage email and SMS campaigns for onboarding, retention, and reactivation
- Segment audiences and personalize customer journeys
- Work with CRM tools (e.g., HubSpot, Monday.com, Slack)
6. Partnerships & Affiliate Marketing
- Build and manage relationships with affiliates, influencers, and partners
- Develop affiliate programs to drive scalable acquisition
- Track and optimize partner performance
7. Analytics & Reporting
- Analyze campaign performance and provide actionable insights
- Prepare weekly and monthly marketing reports
- Use tools such as Google Analytics, Looker Studio, or similar
8. Team & Stakeholder Management
- Coordinate with internal teams (Sales, operations and accounts)
- Manage external vendors or freelancers where applicable
- Support hiring and scaling of the marketing team
Qualifications & Requirements
Experience
- 5+ years of experience in digital marketing, preferably in fintech, trading, or high-growth startups
- 3+ years of experience of next.js platform
- Experience of handling large multi-channel / regional marketing budgets
- Proven experience managing multi-region campaigns (UK & AU preferred)
- Strong background in performance marketing and lead generation
Skills
- Expertise in paid ads platforms (Meta, Google Ads, etc.)
- Strong analytical and data interpretation skills
- Experience with CRM and marketing automation tools
- Excellent communication and project management skills
- Ability to work in a fast-paced, remote environment
Preferred
- Experience in business loan lending would be advantageous
- Familiarity with compliance requirements in UK & AU markets
- Experience managing affiliate or influencer marketing programs
Key Performance Indicators (KPIs)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Lead-to-Customer Conversion Rate
- Customer Lifetime Value (LTV)
- Website traffic and engagement metrics
- Campaign ROI and revenue contribution
Working Hours
- Flexible, but must overlap with both UK and AU time zones as needed
Why Join SimplyFunded
- Opportunity to scale marketing in a fast-growing Fintech/trading company
- High-impact role with visibility to leadership
- Flexible remote work environment
- Performance-driven culture with growth opportunities
Pay: ₹78,000.00 - ₹94,000.00 per month
Application Question(s):
- As this role is office based do you live within a 20-30 minute commute of Vijay Nagar, Indore, Madhya Pradesh?
Work Location: In person
