Designation: Business Development Manager – D2C Sales
Department: Sales
Employment Type: Full-Time
Location: [Location]
Experience: 2–5 Years
Industry: Skincare / Wellness / Beauty / Healthcare / D2C
Job Summary
We are looking for an experienced and target-oriented Business Development Manager (BDM) to drive D2C sales conversions. The candidate will be responsible for managing leads, engaging with prospective customers, converting enquiries into sales, and achieving monthly revenue and conversion targets.
The ideal candidate should have strong sales conversion, communication, follow-up, negotiation, and customer relationship management skills, preferably with experience in D2C, skincare, wellness, beauty, healthcare, or a similar consumer-focused industry.
Key Responsibilities
- Handle and convert D2C leads and customer enquiries through calls, WhatsApp, and other digital channels.
- Understand customer requirements and recommend suitable products/services.
- Drive the complete sales cycle from lead allocation to final conversion and payment closure.
- Achieve monthly and quarterly sales, revenue, and conversion targets.
- Maintain consistent follow-ups with leads to maximize conversion opportunities.
- Identify high-intent leads and prioritize them for faster closure.
- Handle customer objections and provide effective solutions to improve conversion rates.
- Build strong relationships with customers and improve repeat purchases and customer retention.
- Track daily sales performance, lead status, follow-ups, and conversions.
- Maintain accurate records in CRM/lead management systems.
- Analyze lead performance and identify reasons for lost or pending conversions.
- Coordinate with marketing, operations, customer support, and other teams to ensure smooth customer experience.
- Monitor individual and team-level KPIs and take corrective actions wherever required.
- Prepare daily/weekly/monthly sales reports for management.
- Train and guide sales executives on effective D2C conversion techniques, where applicable.
- Continuously work on improving lead-to-sale conversion ratio, average order value, and revenue per customer.
Key Performance Indicators (KPIs)
- Lead-to-sale conversion rate
- Monthly sales/revenue achievement
- Number of successful conversions
- Follow-up efficiency
- Lead response time
- Average order value
- Customer retention/repeat sales
- Revenue generated per lead
- Target achievement percentage
- Lost/pending lead reduction
Required Skills
- Excellent verbal and written communication skills.
- Strong sales closing and negotiation abilities.
- Proven ability to convert leads into paying customers.
- Strong objection-handling and persuasion skills.
- Customer-focused approach with a strong sales mindset.
- Good knowledge of CRM and lead management systems.
- Ability to analyze sales data and conversion performance.
- Strong follow-up and relationship-management skills.
- Target-driven and comfortable working in a performance-oriented environment.
- Good team-management and coordination skills.
Preferred Experience
- Experience in D2C sales, inside sales, tele-sales, or digital sales conversion.
- Experience in skincare, beauty, wellness, healthcare, FMCG, e-commerce, or similar industries will be preferred.
- Candidates with experience managing a sales team and achieving conversion/revenue targets will be an added advantage.
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
