Company Description
Bibaswan Educational Foundation is a premier institute dedicated to providing quality education and comprehensive career development services. Specializing in preparation for competitive exams such as UPSC Civil Services, WBCS, SSC, Banking, and more, we empower students to achieve their professional aspirations. Our programs also include skill development courses in areas like Spoken English, Digital Skills, Graphic Designing, and Coding to meet the evolving demands of the workforce. Located in Siliguri, West Bengal, our mission is to deliver affordable and high-quality education that fosters confidence, leadership, and lifelong learning. Through innovative teaching, expert guidance, and continuous support, we aim to transform aspirations into achievements and create future-ready professionals.
Role Description
This is a full-time on-site role for a Digital Marketing Manager located in Siliguri, West Bengal. The Digital Marketing Manager will be responsible for planning and executing effective digital marketing campaigns, managing social media channels, analyzing web traffic, generating leads, and optimizing online content. The role also involves strategizing innovative ways to engage the target audience, collaborating with cross-functional teams, and ensuring alignment of digital marketing efforts with organizational goals.
Qualifications
- Proficiency in Digital Marketing, including online advertising campaigns and content strategy
- Skills in Social Media Marketing and building and engaging online communities
- Experience with Lead Generation and CRM tools
- Expertise in Web Analytics, such as Google Analytics, to track performance and optimize campaigns
- Strong Marketing knowledge and the ability to create effective strategies
- Excellent organizational, analytical, and problem-solving skills
- Bachelor's degree in Marketing, Business, or a related field
- Prior experience in the educational or EdTech sector is a plus
Pay: ₹10,000.00 - ₹18,000.00 per month
Work Location: In person
