Job Title: Senior Performance Marketing Expert (Google & Meta Ads) Company: PANDAeCe Pvt Ltd Location: Hebbal (Near Manyata Tech Park), Bengaluru (Onsite Only) Job Type: Full-Time
About PANDAeCe
PANDAeCe is an agile, fast-growing company specializing in Performance Marketing, Online Branding, CRM, and Marketing Automation solutions. We are building a high-performance team driven by data and results. If you have a hunger for rapid career growth and are ready to embrace the dynamic challenges of a startup environment, we want you on our team.
Role Overview
We are seeking a highly analytical and strategic Senior Google Ads & Meta Ads Expert to take ownership of our paid acquisition channels. In this role, you will design, execute, and scale multi-channel performance campaigns, driving measurable ROI for our clients. You will manage complex campaign architectures, leverage advanced tracking, and utilize deep data insights to optimize performance across the funnel.
Key Responsibilities
- Strategic Campaign Management: Plan, build, and scale advanced ad campaigns across the Google Ads ecosystem (Search, Display, YouTube, Shopping, Performance Max) and Meta Ads (Facebook & Instagram).
- Technical Implementation: Oversee advanced conversion tracking setups using Google Tag Manager (GTM), GA4, Meta Pixel, and Conversions API (CAPI) to ensure accurate data attribution.
- Optimization & Bidding: Implement advanced bidding strategies (tCPA, tROAS, Maximize Conversion Value) and perform continuous budget pacing and reallocation based on performance velocity.
- A/B Testing & CRO: Design robust testing frameworks for ad creatives, copy, landing pages, and audience targeting to continuously improve conversion rates.
- Audience Strategy: Develop full-funnel remarketing strategies, lookalike audience modeling, and custom audience segmentation utilizing CRM data integrations.
- Data Analysis & Reporting: Monitor daily account performance, extract actionable insights, and build comprehensive client reports focusing on core business objectives.
Key Performance Indicators (KPIs) & Metrics Mastery
You will be expected to live and breathe the following metrics to drive campaign success:
- Efficiency Metrics: CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), POAS (Profit on Ad Spend), CPL (Cost Per Lead), CAC (Customer Acquisition Cost).
- Engagement Metrics: CTR (Click-Through Rate), CPC (Cost Per Click), CPM (Cost Per Mille), Video Completion Rates.
- Conversion Metrics: Conversion Rate (CVR), Lead Quality Score, LTV (Customer Lifetime Value).
- Insights: Impression Share, Auction Insights, Frequency capping, and Cross-device attribution modeling.
Required Qualifications
- Extensive hands-on experience managing high-budget Google Ads and Meta Ads campaigns.
- Deep technical proficiency with GA4, GTM, Google Looker Studio, and Meta Business Manager.
- Strong understanding of marketing automation and CRM integrations for closed-loop reporting.
- Ability to thrive in a fast-paced, high-growth startup environment with a proactive, problem-solving mindset.
- Excellent analytical skills with the ability to translate complex data into clear strategic action plans.
The "PANDAeCe" Advantage (Highly Preferred)
Candidates with proven, hands-on campaign management experience in the following high-competition verticals will be given significant preference:
- Fintech (Financial services, lending, trading apps)
- EdTech (Student acquisition, course enrollments, lead gen)
- Real Estate (Project launches, high-ticket lead generation)
- Healthcare / Hospitals (Patient acquisition, local service ads, consultation bookings)
Work Location
PANDAeCe Pvt Ltd #292, 4th Floor, 7th Main Road Vyalikaval HBCS Layout (Near Manyata Tech Park) Nagavara, Bengaluru - 560045
How to Apply
If you are ready to drive scalable growth and lead high-impact marketing initiatives, we want to hear from you.
Email your updated resume and a portfolio of past campaign achievements to: [email protected] Website: www.pandaece.com
Pay: ₹300,000.00 - ₹500,000.00 per year
Work Location: In person
