Key Responsibilities:
1. Influencer Scouting, Evaluation & Relationship Building
- Lead end-to-end influencer scouting - understanding campaign briefs, identifying top creators, and shortlisting talent based on campaign objectives, audience insights, and brand tone.
- Develop advanced evaluation frameworks to assess influencers on reach, engagement patterns, audience quality, authenticity, past performance, and category relevance.
- Maintain and expand a strong influencer database across platforms (Instagram, YouTube, Snapchat, etc.).
- Build and nurture long-term relationships with influencers and agencies across categories such as fashion, lifestyle, tech, beauty, food, finance, and fitness.
2. Campaign Strategy, Planning & Execution
- Strategize and execute influencer marketing campaigns end-to-end, from outreach and negotiations to content execution and performance delivery.
- Collaborate closely with strategy, pricing, and operations teams to align influencer selection with budgets, content deliverables, KPIs, and deadlines.
- Manage creator briefing, content approvals, coordination, and adherence to brand guidelines.
- Monitor campaign performance in real time and optimize based on data insights.
3. Leadership & Process Management
- Guide junior team members in scouting, campaign operations, and documentation.
- Ensure strong process management—timely execution, structured reports, and smooth communication with internal teams and clients.
- Maintain accurate performance reports and share insights for future optimization.
Qualifications:
- 2+ years of hands-on experience in influencer marketing and campaign management.
- Strong understanding of social media platforms, creator trends, content formats, and influencer landscapes.
- Proven experience managing large-scale influencer campaigns independently.
- Strong connections with Nano, Micro, Macro & Key Opinion Leaders (KOLs) across categories.
- Excellent multitasking abilities with a strong sense of ownership and deadline management.
- Good understanding of the influencer ecosystem, social media trends, brand alignment, and content strategies.
- Proficiency in influencer analytics, scouting tools, Excel/Google Sheets, and performance reporting.
Pay: ₹20,968.94 - ₹47,177.32 per month
Work Location: In person
