Digital Marketing Manager – EdTech | Delhi EduSkills | Noida
About Us:
Delhi Eduskills is a one-stop-solution making course and university selection easy for students or working professionals looking to pursue online undergraduate (UG) and postgraduate (PG) courses in India Launched in 2013, Delhi Eduskills is a repository of reliable and authentic information for over 50+ institutions, 40 plus courses and has a registered data base of more than 1+ million students since its inception. We offer specific information for students interested in UG/PG courses and colleges across the most popular educational streams – Management; Banking & Finance; Information Technology, Mass Communication, and Health Care.
Role Summary We are looking for a hands-on, results-driven Digital Marketing Manager to own and lead our entire digital presence — with a strong focus on organic growth, lead generation, SEO, content, and social media. You will also be responsible for building and managing the digital marketing team from the ground up.
Key Responsibilities
- Drive organic lead generation through SEO, content marketing, and social media campaigns
- Develop and execute platform-specific strategies across Instagram, LinkedIn, Facebook & YouTube and other platforms
- Own end-to-end SEO — keyword research, on-page, off-page & technical SEO
- Create and manage a content calendar — blogs, landing pages, emailers & social posts
- Build, hire, train and manage the digital marketing team
- Track performance via Google Analytics, Search Console & Meta Business Suite
- Ideate and implement new organic growth initiatives relevant to EdTech & student audience
Report weekly/monthly performance metrics to Senior Management
AI-Driven Marketing
- Use AI tools (ChatGPT, Jasper, Copy.ai) for content creation, ad copy & campaign ideation at scale
- Leverage AI for social scheduling, creatives, WhatsApp automation & lead capture via chatbots
GEO — Generative Engine Optimisation
- Optimise brand visibility on AI search platforms — ChatGPT, Google Gemini, Copilot & Perplexity AI
- Ensure Delhi EduSkills appears when students search for online UG/PG admissions on AI engines
- Build citation-worthy, structured content strategy to stay ahead of evolving AI search behaviour
- What We're Looking For
- 3–5 years of digital marketing experience with 1–2 years in a lead/managerial role
- Strong hands-on knowledge of SEO, content, social media & AI marketing tools
- Knowledge of GEO and AI-driven search optimisation — preferred & highly valued
- Prior EdTech or education industry experience preferred
- Creative, data-driven and self-motivated with strong leadership skills
Location : Galaxy Blue Saphir Mall, Grater Noida West | Bhutani Office Tower, Sector 32, Noida | Joining: Immediate Apply: [email protected]
Tools You Must Know
Category -Tools Tools
SEO - Ahrefs, SEMrush, Moz, Google Search Console, Screaming Frog
Analytics - (GA4), Meta Business Suite, LinkedIn Campaign Manager
AI & Content - ChatGPT, Jasper, Copy.ai, Surfer SEO, Frase.io
GEO & AI Search - Perplexity AI, Google Gemini, Microsoft Copilot, AIO (AI Overview Tracking)
Social & Scheduling - Buffer, Hootsuite, Publer
Creatives- Canva AI, Adobe Firefly
Automation - WhatsApp Business API, ManyChat, Zapier
CMS - WordPress, Webflow
Pay: ₹40,000.00 - ₹90,000.00 per month
Work Location: In person
