Job Mission
We are looking for a creative and performance-driven Digital Marketing & Graphic Design professional who can manage digital marketing activities, social media, content creation, paid campaigns, and graphic designing to strengthen the company's online presence and generate business leads.
Key Responsibilities
Digital Marketing
- Plan and execute digital marketing campaigns across Google, Meta, Instagram, LinkedIn and other relevant platforms.
- Manage paid advertising campaigns, including Google Ads and Meta Ads.
- Monitor campaign performance, leads, conversions, CPC, CPL and ROI.
- Conduct keyword research, competitor analysis and market research.
- Support SEO activities, website optimization and online visibility.
- Generate and analyze digital marketing reports and performance dashboards.
Social Media Management
- Manage company social media pages and maintain a consistent brand presence.
- Create and execute monthly social media content calendars.
- Develop engaging posts, reels, stories, campaigns and promotional content.
- Monitor engagement, followers, reach and other social media metrics.
- Stay updated with social media trends, algorithms and emerging platforms.
Graphic Design & Creative
- Design social media posts, banners, brochures, flyers, presentations and promotional creatives.
- Create creative concepts for digital campaigns and marketing promotions.
- Edit images, videos and short-form content for social media.
- Maintain consistent brand guidelines across all marketing creatives.
- Coordinate with internal teams to understand creative requirements and deliver designs within timelines.
Content & Campaigns
- Develop creative captions, ad copies, promotional content and campaign ideas.
- Coordinate with sales and business teams for lead-generation campaigns.
- Support website, email marketing and other promotional activities.
- Identify new opportunities to improve brand awareness and customer engagement.
Key Skills
- Digital Marketing & Performance Marketing
- Google Ads & Meta Ads
- Social Media Management
- SEO & SEM
- Lead Generation
- Content Creation
- Graphic Designing
- Canva / Adobe Photoshop / Illustrator
- Basic Video Editing
- Google Analytics / Looker Studio
- Copywriting & Content Writing
- Campaign Planning & Analytics
Candidate Profile
- Bachelor's degree in Marketing, Digital Marketing, Communications or a related field.
- 2–5 years of relevant experience in digital marketing and social media.
- Strong understanding of paid advertising and lead-generation campaigns.
- Good graphic designing and creative-content skills.
- Strong communication and copywriting abilities.
- Creative mindset with an understanding of current digital and social media trends.
- Ability to manage multiple campaigns and deliverables independently.
Key Performance Indicators (KPIs)
- Qualified leads generated through digital channels
- Campaign ROI and CPL
- Website traffic and conversion rate
- Social media growth and engagement
- Content reach and performance
- Paid campaign performance
- Timely delivery of creative and marketing campaigns
Preferred
Experience in Travel, Hospitality, Tourism, E-commerce, D2C or other customer-facing industries will be an advantage.
Pay: ₹8,000.00 - ₹10,000.00 per month
Work Location: In person
