We are looking for a results-driven PPC Executive to manage and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should have hands-on experience in campaign setup, optimization, performance analysis, and scaling profitable campaigns for eCommerce and lead generation businesses.
Key Responsibilities
- Plan, create, and manage Google Ads campaigns (Search, Performance Max, Display, Shopping, and YouTube).
- Plan, create, and optimize Meta Ads campaigns (Facebook & Instagram).
- Conduct keyword research and competitor analysis.
- Monitor campaign performance and optimize based on KPIs such as ROAS, CPA, CTR, CPC, and Conversion Rate.
- Set up and troubleshoot tracking using GA4, Google Tag Manager, Meta Pixel, and Conversion API.
- Perform audience research and create remarketing and lookalike audiences.
- A/B test creatives, ad copies, landing pages, and audience segments.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage campaign budgets efficiently to maximize ROI.
- Collaborate with the creative and design teams for ad creatives.
- Stay updated with the latest PPC trends, platform updates, and best practices.
Pay: ₹40,000.00 - ₹40,733.86 per month
Benefits:
Work Location: In person
