Position Overview
We are looking for a passionate, trend-aware, and execution-focused Social Media Manager who can strategically manage and grow the digital presence of Touchwood World and its brands.
The ideal candidate should understand:
- Social media trends
- Content strategy
- Instagram growth
- Reels & engagement psychology
- Brand storytelling
- Community building
- Performance-driven content execution
This role requires someone who can combine creativity with consistency and strategy with execution.
Key ResponsibilitiesSocial Media Management
- Manage Instagram, Facebook, LinkedIn, YouTube, and other social media platforms.
- Plan and schedule monthly content calendars.
- Ensure regular posting consistency across all brands.
- Maintain premium and emotionally appealing brand communication.
Content Planning & Strategy
- Create content strategies for:
- Reels
- Carousels
- Stories
- Campaign launches
- Festivals
- Trends
- Brand storytelling
- Develop platform-specific content ideas to improve:
- Reach
- Engagement
- Followers
- Brand recall
- Lead generation
Reel & Trend Management
- Stay updated with trending:
- Audio
- Reel formats
- Hooks
- Viral concepts
- Instagram algorithms
- Suggest and execute fast-moving trend-based content.
- Coordinate with video editors and creators for reel execution.
Content Coordination
- Work closely with:
- Creative Team
- Designers
- Video Editors
- Performance Marketing Team
- Strategy Team
- Hospitality & Event Teams
- Ensure timely execution of all content requirements.
Community Management
- Handle:
- Comments
- DMs
- Engagement replies
- Audience interaction
- Build stronger online community engagement and positive brand relationships.
Analytics & Performance Tracking
- Track and analyze:
- Reach
- Engagement
- Watch time
- Saves
- Shares
- Lead quality
- Growth metrics
- Share weekly and monthly performance reports.
- Suggest improvements based on insights and analytics.
Campaign & Brand Execution
- Support launch campaigns, promotions, events, weddings, retreats, and seasonal campaigns.
- Ensure all communication aligns with brand tone and positioning.
- Help create emotionally appealing storytelling around experiences and people.
Required SkillsTechnical Skills
- Strong understanding of:
- Instagram
- Facebook
- LinkedIn
- YouTube
- Meta Business Suite
- Canva
- Scheduling tools
- Basic understanding of reels editing and content aesthetics preferred.
Creative Skills
- Strong content ideation capability
- Understanding of emotional storytelling
- Strong copy and caption understanding
- Trend-sensitive mindset
- Strong communication and coordination skills
Preferred Qualities
- Highly proactive and creative
- Social media obsessed and trend-aware
- Fast execution capability
- Strong ownership mindset
- Emotionally intelligent communicator
- Passion for branding, hospitality, wellness, and storytelling
Experience Required
- 1+ year in social media management or digital content management
- Experience in hospitality, lifestyle, luxury, weddings, or branding industry preferred
- Portfolio or social media work samples preferred
Success Indicators
The Social Media Manager should help:
- Improve engagement quality
- Increase reach and visibility
- Build stronger brand recall
- Create viral and emotionally appealing content
- Generate quality inquiries and leads
- Maintain premium digital presence across all brands
Work Culture
At , social media is not just about posting content. It is about creating emotions, experiences, conversations, and meaningful brand connections.
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
