- Plan, launch, manage, and optimize Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTube.
- Create and optimize Google Shopping campaigns to improve product visibility and drive online sales.
- Manage Google Merchant Center accounts, including product feed optimization, diagnostics, and policy compliance.
- Monitor product feed quality and resolve Merchant Center disapprovals or suspension issues.
- Implement and manage conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Analyze campaign performance using GA4 and Google Ads reports to identify optimization opportunities.
- Optimize bidding strategies, keywords, audiences, ad copy, and creatives to improve campaign performance.
- Conduct keyword research, competitor analysis, and audience segmentation.
- Monitor campaign budgets, CPC, CPA, CTR, conversion rate, and ROAS.
- Perform A/B testing on ad creatives, landing pages, and campaign strategies.
- Collaborate with the design, content, catalog, and web development teams for campaign execution.
- Ensure accurate tracking of conversions, revenue, and user behavior.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Stay updated with the latest Google Ads features, AI-driven campaign strategies, and digital marketing trends.
Pay: ₹35,000.00 - ₹50,000.00 per month
Work Location: In person
