KEY RESPONSIBILITIES
Digital Marketing Strategy
- Develop and implement an integrated digital marketing strategy aligned with the organisation's growth and revenue objectives.
- Develop separate digital strategies for individual branches, treatments, specialties, campaigns, and target patient segments.
- Conduct competitor analysis and identify opportunities for market positioning and digital growth.
SEO – Search Engine Optimisation
- Develop and execute a comprehensive local SEO and organic search strategy for Amend Dental Centre.
- Conduct keyword research for dental treatments, specialties, locations, branches, and patient-intent searches.
- Perform technical, on-page, and off-page SEO audits.
- Optimise website pages, landing pages, blogs, metadata, headings, internal linking, and structured content.
- Develop strategies to improve Google search rankings and organic traffic.
- Manage and optimise Google Business Profiles for all branches.
- Develop local SEO strategies to improve visibility for location-based searches.
- Monitor keyword rankings, organic traffic, backlinks, domain authority, and competitor SEO activity.
- Identify SEO issues and coordinate with developers/content teams for implementation.
- Develop an SEO content strategy based on search demand and patient intent.
Social Media Strategy
- Develop the overall social media strategy for Instagram, Facebook, YouTube, TikTok, LinkedIn, and other relevant platforms.
- Develop content pillars and campaigns based on treatments, doctors, patient education, brand awareness, and conversion objectives.
- Plan and manage monthly content calendars.
- Analyse social media algorithms, trends, audience behaviour, and competitor activity.
- Develop high-performing Reels, short-form videos, educational content, testimonials, campaigns, and conversion-focused content.
- Monitor engagement, reach, impressions, follower growth, shares, saves, and enquiries.
- Continuously test different content formats and strategies to improve performance. Paid Advertising – SEM / Performance Marketing
- Plan, execute, and optimise Google Ads, Meta Ads, YouTube Ads, and other relevant paid campaigns.
- Develop campaigns for treatments, branches, offers, consultations, and patient acquisition.
- Manage campaign budgets and ensure efficient cost per lead and cost per acquisition.
- Conduct keyword research, audience targeting, competitor analysis, A/B testing, and campaign optimisation.
- Develop high-converting landing pages and campaign funnels.
- Track CPL, CPA, CTR, conversion rate, ROAS, and overall campaign profitability.
- Identify underperforming campaigns and take corrective action.
Lead Generation & Conversion
- Develop digital lead-generation strategies to increase qualified patient enquiries.
- Track the complete patient journey from ad/search → landing page → enquiry → appointment → conversion.
- Work closely with the telecalling, front office, patient relations, and branch teams to improve lead conversion.
- Analyse lead quality and identify the sources generating the highest-value patients.
- Recommend strategies to reduce lead wastage and improve appointment conversion.
- Develop remarketing and retargeting strategies for potential patients.
Analytics & Performance Reporting
- Manage and analyse Google Analytics 4, Google Search Console, Google Tag Manager, Meta Business Suite/Ads Manager, and other digital analytics platforms.
- Establish dashboards and reporting systems for digital performance.
- Analyse traffic sources, user behaviour, conversions, campaign performance, and patient acquisition data.
- Prepare weekly/monthly management reports with clear insights and recommendations.
- Identify trends, weaknesses, and opportunities through data analysis.
- Ensure proper tracking of enquiries, conversions, campaigns, and digital sources.
Content & Content Marketing
- Develop a strategic content plan based on SEO, patient interests, treatment demand, and business objectives.
- Coordinate with doctors and clinical teams to create accurate and engaging dental content.
- Develop blogs, treatment pages, educational articles, videos, infographics, and social media content.
- Ensure content is informative, patient-friendly, medically appropriate, and aligned with the brand.
- Build content clusters around high-value dental treatments and specialties.
Online Reputation Management
- Monitor Google reviews, social media comments, patient feedback, and online mentions.
- Develop strategies to improve the organisation's online reputation and ratings.
- Coordinate with branch teams to address negative feedback professionally and promptly.
- Identify recurring patient concerns from online feedback and report them to management.
- Develop campaigns and strategies to encourage genuine patient reviews and testimonials.
Website & Conversion Optimisation
- Monitor website performance, usability, speed, mobile responsiveness, and conversion pathways.
- Identify pages with high traffic but low conversion and recommend improvements.
- Develop landing pages for high-priority treatments and campaigns.
- Work with developers/designers to improve UX/UI and conversion rates.
- Ensure accurate and updated branch, doctor, treatment, contact, and appointment information.
ADVANCED STRATEGIC RESPONSIBILITIES
The candidate will be expected to:
- Develop a 12-month digital growth roadmap for Amend Dental Centre.
- Identify new digital acquisition channels and growth opportunities.
- Develop treatment-wise and branch-wise digital acquisition strategies.
- Conduct competitor benchmarking and digital market analysis.
- Build strategies to increase organic patient acquisition and reduce dependency on paid advertising.
- Develop data-driven patient acquisition funnels.
- Analyse the profitability of each digital marketing channel.
- Recommend budget allocation based on campaign performance and ROI.
- Identify emerging digital trends, AI tools, automation opportunities, and new platforms relevant to healthcare marketing.
- Work with management to translate business targets into measurable digital marketing KPIs.
TEAM & AGENCY MANAGEMENT
- Coordinate and supervise graphic designers, videographers, content creators, social media executives, SEO executives, and external agencies.
- Assign tasks, set deadlines, review deliverables, and maintain quality standards.
- Manage external SEO, advertising, website, or creative agencies where applicable.
- Ensure all digital campaigns are executed within approved timelines and budgets.
REQUIRED TECHNICAL SKILLS
The ideal candidate should have strong working knowledge of:
- SEO / Local SEO
- Google Search Console
- Google Analytics 4
- Google Tag Manager
- Google Ads / SEM
- Meta Ads Manager
- Google Business Profile
- Keyword Research & Competitor Analysis
- Technical SEO
- On-Page & Off-Page SEO
- Conversion Rate Optimisation (CRO)
- Landing Page Optimisation
- Social Media Analytics
- Content Strategy
- Email / WhatsApp Marketing
- Lead Generation & Retargeting
- Marketing Funnels
- Canva / Adobe Creative Tools – basic to intermediate
- Excel / Google Sheets and reporting dashboards
- AI-powered marketing and content tools
QUALIFICATIONS & EXPERIENCE
- Bachelor's degree in Digital Marketing, Marketing, Business Administration, Communications, Media, or a related field.
- 4–7 years of proven experience in digital marketing, SEO, performance marketing, or digital growth.
- Experience handling multiple digital channels and measurable marketing budgets.
- Experience in healthcare, dental, medical, hospitality, or other multi-location service businesses is preferred.
- Candidates with proven experience in SEO + Google Ads + Meta Ads + Analytics + Social Media Strategy will be strongly preferred.
KEY PERFORMANCE INDICATORS (KPIs)
Performance will be evaluated based on measurable business outcomes, including:
- Organic search ranking improvement.
- Organic website traffic growth.
- Local SEO and Google Business Profile performance.
- Qualified digital leads generated.
- Cost per qualified lead.
- Appointment conversion rate.
- Patient acquisition cost.
- Google Ads / Meta Ads performance and ROAS.
- Social media reach and engagement.
- Website conversion rate.
- Growth in treatment-specific and branch-specific enquiries.
- Online reputation and review growth.
- Overall digital marketing ROI.
PREFERRED ADDITIONAL SKILLS
Candidates with experience in the following areas will have an added advantage:
- Healthcare / Dental Marketing
- Multi-branch marketing
- Local SEO
- Google Maps ranking
- Marketing automation
- CRM integration
- WhatsApp lead generation
- AI-driven marketing
- Advanced Google Analytics
- Looker Studio dashboards
- Conversion Rate Optimisation
- Influencer / Creator Marketing
- YouTube SEO
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
