Job Title: Sr. Manager – Brand, Digital & Events (Senior Manager - Marketing)
v Grade: M2
v Manager: Mr. Param Bindra
v Overview:
AAML is a diversified manufacturer of high-performance and technical materials, spanning high-performance fabrics and garments, advanced composites, and industrial products, with a growing presence across India and export markets (US, EU and South-East Asia). We are building a modern marketing function to move from a legacy, sales-push model to a brand- and demand-led approach.
Reporting to the Chief Strategy & Marketing Officer, the Marketing Lead will build this function largely from the ground up -crafting the digital marketing strategy, creating best-in-class content and collateral, and leading the organisation of events and exhibitions across all three business segments. This is a hands-on build-and-lead role for someone who can set strategy and execute it, and grow a small team and agency network over time.
v Responsibilities:
- Craft and own AAML's digital marketing strategy -website, SEO, LinkedIn and other channels, paid campaigns and marketing automation -to build inbound awareness and pipeline across segments and geographies.
- Build content and collateral end to end: brand and product messaging, pitch decks, sample books, case studies, product and application videos, and social content.
- Lead the planning and execution of events and exhibitions (India and international) -calendar, booth design and build, pre-produced display stock, giveaways, lead capture and post-show follow-up.
- Develop and evolve brand identity and positioning across the group's business lines, including rebranding initiatives, in partnership with the CSMO and external agencies.
- Set up marketing measurement and reporting -analytics, attribution, CRM lead-source and a dashboard -to track channel effectiveness and guide spend decisions.
- Enable the sales teams with sales-ready assets and disciplined lead hand-off; partner with sales on periodic pipeline reviews.
- Select and manage external agencies and partners (content, design, digital, PR, video) and manage the marketing budget with a start-small, measure, scale-up approach.
- Build PR and thought-leadership presence through trade media, publications and leadership visibility in India and key export markets.
- Recruit and develop a small marketing team as the function scales.
v Educational Background: Bachelor's degree in Marketing, Business, Communications or a related field. An MBA or postgraduate qualification in Marketing / Communications is preferred.
v Experience:
- 8–12 years in marketing, with a strong track record in B2B / industrial marketing and demonstrable experience building or significantly scaling a marketing function or brand.
- Hands-on experience across the three core pillars of this role: digital marketing, content creation, and events / exhibitions.
- Prior experience building B2B brands will be a strong bonus.
- AI fluency -practical use of AI tools across content, design, research and campaign operations -is a big bonus.
- Experience marketing to export geographies (US / EU / SEA) is an advantage.
v Required Skills:
- Digital marketing: SEO / SEM, LinkedIn and paid social, Google Ads, email and marketing automation, and website / CMS.
- Content and creative: strong writing, storytelling and editorial judgment; ability to brief and direct design, video and copy, in-house or via agencies.
- Events and exhibitions: end-to-end management of trade shows and exhibitions, including booth / experience design and logistics.
- Brand: positioning, messaging and brand-guideline development for a multi-segment business.
- Analytics and martech: GA4, LinkedIn / Google ad managers, CRM, and UTM / attribution; able to turn data into spend decisions.
- AI fluency: hands-on use of AI tools to accelerate content, design, research and campaign operations.
- Design and video familiarity (e.g., Adobe Creative Suite / Canva and basic video).
- Stakeholder management, project management and strong ownership; comfortable working with senior leadership, sales and business-unit heads.
- Budget and agency management.
v CTC: ₹18–22 LPA (commensurate with experience).
v Preferred Industry Experience: B2B / industrial marketing -technical textiles, composites, materials, manufacturing, chemicals or allied industrial sectors. Strong candidates from other B2B sectors with proven brand and digital experience will also be considered.
v Additional Requirements If Any:
- Willingness to travel domestically and internationally for exhibitions, shoots, and customer / partner engagements.
- A portfolio or work samples (campaigns, content, event execution) to be shared during the process.
- Comfortable operating in a build-from-scratch environment with a strong bias for action
