About Tentworks Interactive
Tentworks Interactive is a global indie game studio headquartered in Singapore, with offices in San Francisco and Bangalore. Our mission is to make India a global contender in the gaming industry by developing innovative and high-quality strategy games.
Our flagship title, Becoming Pablo, is a roguelike grand strategy and tower defense game set between the 1970s and 1990s. As we expand our global presence, we are looking for a passionate and experienced Marketing Manager to lead our marketing efforts and build a thriving player community.
Job Description
We are seeking a dynamic and results-driven Marketing Manager to lead the marketing initiatives for Becoming Pablo and strengthen the Tentworks Interactive brand worldwide. This role requires a strategic thinker with hands-on experience in game marketing, community management, and global campaign execution.
You will work closely with the CMO, third-party publishing partners, and cross-functional teams to deliver impactful marketing strategies across digital platforms, social media, PR, and industry events.
Game & Brand Marketing
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Develop and execute global marketing strategies for Becoming Pablo and future titles.
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Build and enhance Tentworks Interactive’s brand visibility worldwide.
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Collaborate with third-party publishing and marketing partners.
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Align marketing initiatives with business and revenue objectives.
Community & Social Media Management
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Manage and grow Tentworks’ presence on Discord, Reddit, Twitter/X, LinkedIn, YouTube, and Instagram.
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Own and moderate the official Discord server and Reddit account.
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Foster a highly engaged global community.
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Plan and execute AMAs, developer updates, and community-driven campaigns.
Steam & Platform Marketing
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Optimize the Steam store page, assets, and promotional campaigns.
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Drive wishlist growth and conversions.
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Support Early Access and full-release marketing strategies.
Influencer, PR & Communications
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Identify, engage, and manage relationships with influencers, creators, and media.
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Coordinate PR initiatives, press releases, and interviews.
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Support crisis communication and reputation management.
Performance & Growth Marketing
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Plan and execute paid marketing campaigns across digital channels.
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Monitor and optimize campaign performance using data-driven insights.
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Track KPIs such as wishlists, engagement, and ROI.
Events & Industry Presence
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Represent Tentworks Interactive at trade shows and gaming events in India and internationally.
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Support brand activations and partnerships.
Key Performance Indicators (KPIs)
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Growth in Steam wishlists within the first six months.
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Sales performance post-launch.
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Engagement and growth across Discord and Reddit.
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Influencer reach and media coverage.
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ROI from paid marketing campaigns.
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Brand awareness and global visibility.
Requirements
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4–7 years of experience in marketing within the gaming industry.
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Proven track record in game marketing and community management.
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Hands-on experience managing Discord and Reddit communities.
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Strong understanding of the global PC gaming ecosystem.
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Experience with Steam platform marketing and product launches.
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Expertise in social media, influencer marketing, and PR.
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Experience in performance marketing and paid acquisition.
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Strong analytical and data-driven decision-making skills.
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Excellent communication and storytelling abilities.
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Ability to collaborate with global teams and external partners.
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Willingness to travel for trade shows and industry events.
Preferred Qualifications
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Experience launching games on Steam or other PC platforms.
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Background in indie game marketing or working with publishers.
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Familiarity with tools such as Hootsuite, Sprout Social, HypeAuditor, Google Analytics, and Steamworks.
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Experience with crisis management and brand communications.
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Passion for strategy, tycoon, simulation, or tower defense games.
Benefits
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Performance-based bonuses tied to wishlist and sales targets.
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Hybrid work model (3 days in-office, 2 days remote).
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Opportunity to work on globally recognized strategy games.
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International exposure and collaboration with global teams.
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Travel opportunities to industry events and trade shows.
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A chance to contribute to India’s rise in the global gaming industry.
