We are looking for a creative and data-driven Content Marketer to plan, create, and optimize content that attracts, engages, and converts target audiences. The ideal candidate will have strong writing skills, an understanding of digital marketing, and the ability to create content across multiple channels.
Key Responsibilities
· Create high-quality content for blogs, websites, social media, email campaigns, case studies, and marketing collateral.
· Develop and execute content calendars aligned with marketing and business goals.
· Conduct keyword research and implement SEO best practices.
· Collaborate with design, sales, and product teams to create compelling campaigns.
· Manage and optimize content distribution across digital channels.
· Track content performance using analytics tools and provide actionable insights.
· Maintain brand voice, messaging consistency, and content quality standards.
· Research industry trends and competitor content to identify opportunities.
Required Skills & Qualifications
· Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
· 2+ years of experience in content marketing, copywriting, or digital marketing (freshers with strong portfolios may also be considered).
· Excellent written and verbal communication skills.
· Knowledge of SEO, content strategy, and social media marketing.
· Familiarity with tools such as Google Analytics, CMS platforms (WordPress or similar), and SEO tools.
· Ability to manage multiple projects and meet deadlines.
Preferred Qualifications
· Experience with email marketing platforms and marketing automation tools.
· Basic understanding of graphic design or video content creation.
· Experience in B2B or B2C content marketing.
Key Performance Indicators (KPIs)
· Website traffic growth.
· Lead generation from content campaigns.
· Organic search rankings.
· Content engagement metrics (CTR, time on page, shares, conversions).
· Content production and campaign delivery timelines.
Work Location: In person
