About the organization
Zeitgeist Retail Private Limited (ZRPL) is an E-Commerce Technology and Services company, headquartered in Bengaluru, India. The company works closely with leading brands to manage end-to-end services, including product listing and catalog management, stock planning, accounts reconciliation, and sales return management for a transformation platform as an API integration for employer brands and consumer technology service companies.
Job Summary
We are seeking a talented and experienced Digital Marketing Executive to lead our digital marketing efforts. The Digital Marketing Executive will be responsible for developing and implementing comprehensive digital marketing strategies to drive business growth and enhance our online presence. The ideal candidate should have a deep understanding of digital marketing trends, tools, and techniques and be able to work collaboratively with cross-functional teams to achieve business objectives.
Key Responsibilities
- Develop and implement digital marketing strategies to drive website traffic, increase brand awareness, and generate leads.
- Plan, execute, and optimize digital marketing campaigns across multiple channels, including SEO, PPC, email marketing, social media, and display advertising.
- Conduct market research and analysis to identify market trends, customer needs, and competition.
- Utilize analytics tools to track, measure and report on campaign performance and ROI.
- Collaborate with the content marketing team to create compelling and engaging content for our website, social media channels, and email marketing campaigns.
- Manage the company's social media accounts and engage with customers to increase brand awareness and engagement.
- Stay up-to-date with the latest digital marketing trends, tools, and technologies and provide recommendations to improve our digital marketing efforts.
- Manage relationships with external vendors and agencies to ensure quality service delivery and adherence to budget and timelines.
Qualifications & Skills
- Bachelor's degree in marketing, communications, or a related field.
- 0-1 years of experience in digital marketing, with a proven track record of success in driving
- website traffic, generating leads, and increasing brand awareness.
- Deep understanding of digital marketing channels, including SEO, PPC, email marketing, social media, and display advertising.
- Strong analytical skills and experience with web analytics tools, such as Google Analytics and Google AdWords.
- Experience in managing social media accounts and engaging with customers.
- Excellent written and verbal communication skills, with the ability to create compelling content.
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Results-oriented mindset with the ability to work independently and as part of a team.
- Proficient in Microsoft Office, Google Suite, Canva and Adobe Creative Suite.
Job Type: Full-time
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
